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Motorcyclists seek independent E15 testing in Capitol Hill rally

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News Release
June 19, 2013

PICKERINGTON, Ohio — Motorcyclists and federal lawmakers spoke out about their concerns over E15 fuel in a rally at the U.S. Capitol on Wednesday, June 19. The riders gathered to urge their senators and representatives to call for independent testing of the E15 ethanol fuel blend in motorcycle... Read more »

Kawasaki partners with ‘The Lone Ranger’ film

Lone-Ranger-Ninja

June 18, 2013

What do Tonto, The Lone Ranger and Kawasaki have in common? Kawi’s new “Live the Legend” campaign, targeting those with an adventurous spirit who may be just as likely to see the new Disney/Jerry Bruckheimer film “The Lone Ranger,” as they are to ride one of Kawasaki’s vehicles. Powersports... Read more »

Pope Francis blesses Harley-Davidson Motorcycles

POPE FRANCIS BLESSES HARLEY-DAVIDSON MOTORCYCLES

June 18, 2013

Pope Francis on Sunday blessed thousands of Harley-Davidson motorcycles and riders to the celebratory roar of V-twin engines as he rode through the crowd in Vatican City. In the spirit of fulfilling dreams, Harley-Davidson fans from all over the world took part in the pontiff’s Sunday ceremonies... Read more »

Call for presentations for consumer education program

AIMExpo

AIMExpo and EPG Media
June 18, 2013

Leading motorcycle industry trade publication Powersports Business, in conjunction with its consumer publications Rider magazine and Thunder Press, is accepting proposals for consumer education presentations from potential industry speakers at the American International Motorcycle Expo (AIMExpo), which... Read more »

AMA to attend E15 lobby day

June 18, 2013

News release American Motorcyclist Association Chair Maggie McNally and several U.S. lawmakers are scheduled to speak at the AMA E15 Fuel for Thought Lobby Day on Wednesday, June 19, at the nation’s capital. The AMA is inviting all motorcyclists to take part in the Washington, D.C., event to help educate... Read more »

Suzuki unveils 2014 RM-Z motorcycles

Suzuki RMZ450

June 18, 2013

The 2014 RM-Z450 and RM-Z250 are the latest rides to join Suzuki Motor of America, Inc.’s stable. The motocross models feature updated ECM ignition programs, which improve starting, and Champion Yellow and black graphics. “By delivering these refinements for 2014, the Suzuki RM-Z450 and RM-Z250 will... Read more »

AMA encourages motorcyclists to join Ride to Work Day

June 17, 2013

PICKERINGTON, Ohio — The American Motorcyclist Association is encouraging all motorcyclists to demonstrate the practical benefits of commuting on a motorcycle on Monday, June 17, in celebration of Motorcycle and Scooter Ride to Work Day. “Motorcyclists know that motorcycles are fun to ride... Read more »

Tucker Rocky/Biker’s Choice commits to AIMExpo

AIMExpo

June 17, 2013

The American International Motorcycle Expo (AIMExpo) announced Monday morning that Tucker Rocky/Biker’s Choice will be exhibiting at the inaugural AIMExpo Oct. 16-20 in Orlando. Tucker Rocky/Biker’s Choice will display its house brands as well as other products it distributes at the expo. Plans also... Read more »

BRP reports record Q1 revenues driven by Spyder, UTVs

BRP Q1

June 13, 2013

BRP Inc. gave its first public quarterly conference call Thursday, reporting record first quarter revenues of $804.3 million Canadian. Revenues from the first quarter, which concluded April 30, were up 5.5 percent year-over-year, or up 12 percent excluding the sport boat business, which BRP exited in... Read more »

Father’s Day events start this weekend

June 13, 2013

This weekend celebrates fathers, a core audience in the powersports market, so many dealers are taking advantage of the time to host barbeques, sales and other events to celebrate dads and draw key customers to their stores. Below are a handful of events the Powersports Business staff sniffed out. Let... Read more »

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