Yamaha
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The StaffMay 2, 2023
Yamaha signs Rossi as brand ambassador
Valentino Rossi fans get to cheer another milestone for their hero as he will be officially representing Yamaha.
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The StaffApril 19, 2023
Yamaha introduces new recycled material for motorcycle bodywork
Efforts to employ more carbon-neutral raw materials will start with ASEAN market commuter models.
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The StaffApril 13, 2023
Yamaha Marine opens new MIC in Georgia
The new Marine Innovation Center (MIC) in Kennesaw was opened on April 12, which will provide new job opportunities and…
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The StaffApril 12, 2023
Yamaha wins two major awards
Yamaha Motor took home two Red Dot Awards for the TY-E 2.0 electric trials bike and NEO'S electric scooter.
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The StaffMarch 16, 2023
Yamaha sets aside $100M to explore new technology
Yamaha Motor Co., has announced the establishment of the U.S.-based Yamaha Motor Exploratory Fund, L.P. II, a company-financed 10-year fund…
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John PrusakMarch 15, 2023
Yamaha reveals ‘same but different’ 2024 snowmobile lineup
Sometimes it’s easy to discount a year when a manufacturer’s primary updates are “bold, new graphics.” Go ahead with your…
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The StaffMarch 2, 2023
Yamaha to expand use of green aluminum
Yamaha Motor Company reached an agreement with an aluminum supplier to procure green aluminum and began using it as a…
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The StaffFebruary 28, 2023
Yamaha Bicycles names regional field sales and marketing rep
Yamaha Bicycles has appointed Nate Espinosa as the representative for the northwest region of the U.S., as it continues to…
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The StaffFebruary 14, 2023
Yamaha contributes half a million in outdoor grants
Yamaha Motor Corp., USA contributed more than $500,000 in grant awards to the Yamaha Outdoor Access Initiative (OAI) in 2022.…
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The StaffFebruary 8, 2023
Yamaha U.S. Marine Business Unit appoints vice president
Yamaha U.S. Marine Business Unit has named Mark Tracy as vice president. In his new position, Tracy will continue to…
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