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Yoshimura introduces franchise accessory kits

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Liz Keener, Managing Editor
September 22, 2014

Packages designed to increase margin on new bikes Dave Waugh, director of sales for Yoshimura R&D of America, Inc., center, explains the company’s new franchise kits at the Tucker Rocky Brand Expo in July. Yoshimura wanted to be noticed at the Tucker Rocky/Biker’s Choice Brand Expo. Not that... Read more »

Caliber packaging gets new look

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September 19, 2014

The folks at Caliber have been the authority in trailer accessories since the early 1990s and are innovators for snowmobile loading and transportation solutions. At the forefront of their product offering is the wide range of glides and traction options for snowmobile trailers. Up until now, all Caliber... Read more »

94-year-old dealer president dies

Photo by Marjorie “Shadow” Kleiman

September 18, 2014

Arthur “Bub” Tramontin, president of Tramontin Harley-Davidson in Hope, N.J., died Tuesday at the age of 94. Tramontin was a lifelong member of the American Motorcyclist Association. He was involved in 1-mile, 1/2-mile, TT, short track, drag, ice, road, enduro, motocross, trials, sidecar and hill... Read more »

Tennessee’s Camp RZR Brimstone launches this weekend

Camp RZR

September 18, 2014

News Release Here’s a look at some of the exciting events happening at Camp RZR Brimstone this weekend, including demo rides, RZR service, giveaways, concerts, and more. See the full schedule and directions on the Camp RZR website. Brimstone Recreation 2860 Baker Hwy Huntsville, TN 37756 Get Tickets:... Read more »

Another milestone as AIMExpo welcomes Harley-Davidson demo fleet

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September 18, 2014

News release The American International Motorcycle Expo (AIMExpo) announced today that the Harley-Davidson Demo Fleet will be featured at the 2014 event, offering test rides of the legendary company’s 2015 models. Additionally, Orlando Harley-Davidson becomes the newest exhibitor to join AIMExpo, which... Read more »

CST offering sponsorship program for first time

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September 17, 2014

News release Taking its place among sponsors of major racing action, CST is gearing up for its first-ever sponsorship program in 2015. The company is now accepting applications from riders, drivers, teams and event coordinators at both the grassroots and professional level. Applications may be submitted... Read more »

S&S Cycle names Devine vice president of sales

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September 17, 2014

News Release S&S Cycle is pleased to announce they have added Paul Devine to their management team as Vice President of Sales. Steve Iggens, President of S&S Cycles says, “Paul brings a wealth of experience and the skill-set required to keep S&S Cycle moving forward and to maintain our... Read more »

Sales and marketing VP Bello previews his PSB Institute @ AIMExpo seminar (video)

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September 17, 2014

Get another preview of a free dealer training session at the Powersports Business Institute @ AIMExpo in Orlando with today’s video from Ty Bello. To view the video, click here. Ty doubles as a corporate trainer, with more than 1,000 businesses having used his services, and as VP of sales and marketing... Read more »

Riding Empowered

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September 17, 2014

Riding enthusiast opens women’s apparel shop in South Dakota Doris Schumacher, owner of the Ride Empowered women’s motorcycle apparel boutique, believes the store might be the only one of its kind in the Midwest. Either way, Schumacher is convinced her latest undertaking in Sioux Falls, S.D., is... Read more »

Scorpion to unveil two new helmets at AIMExpo

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September 16, 2014

News Release Scorpion EXO will launch two all-new helmet models at the AIMExpo in October. Both helmets promise to be “exceptionally exciting for the brand and our customers,” according to the Scorpion’s Jayson Wickenkamp. “These models are 100% Scorpion DNA — redefining what... Read more »

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