Bridgestone researches sustainable tires
Tom Kaiser, Senior Editor
June 19, 2013
Bridgestone’s new Arizona R&D center studying promising alternative to traditional rubber As the world painfully discovered with petroleum, it’s best to be diversified, both geographically and in terms of input. With both goals in mind, as well as a corporate aim to eventually source all of its... Read more »
Kawasaki partners with ‘The Lone Ranger’ film
June 18, 2013
What do Tonto, The Lone Ranger and Kawasaki have in common? Kawi’s new “Live the Legend” campaign, targeting those with an adventurous spirit who may be just as likely to see the new Disney/Jerry Bruckheimer film “The Lone Ranger,” as they are to ride one of Kawasaki’s vehicles. Powersports... Read more »
Call for presentations for consumer education program
AIMExpo and EPG Media
June 18, 2013
Leading motorcycle industry trade publication Powersports Business, in conjunction with its consumer publications Rider magazine and Thunder Press, is accepting proposals for consumer education presentations from potential industry speakers at the American International Motorcycle Expo (AIMExpo), which... Read more »
Suzuki unveils 2014 RM-Z motorcycles
June 18, 2013
The 2014 RM-Z450 and RM-Z250 are the latest rides to join Suzuki Motor of America, Inc.’s stable. The motocross models feature updated ECM ignition programs, which improve starting, and Champion Yellow and black graphics. “By delivering these refinements for 2014, the Suzuki RM-Z450 and RM-Z250 will... Read more »
Tucker Rocky/Biker’s Choice commits to AIMExpo
June 17, 2013
The American International Motorcycle Expo (AIMExpo) announced Monday morning that Tucker Rocky/Biker’s Choice will be exhibiting at the inaugural AIMExpo Oct. 16-20 in Orlando. Tucker Rocky/Biker’s Choice will display its house brands as well as other products it distributes at the expo. Plans also... Read more »
MotoSport Alloys, EFX Tires benefitting from brand recognition
Liz Hochstedler, Managing Editor
June 14, 2013
MotoSport Alloys planning to increase lineup in 2013 In the eight years since its founding, MotoSport Alloys has grown from a small wheel company known primarily for its styling to a niche tire and wheel company now recognized for its quality. MotoSport Alloys, along with its EFX Tires and Fairway Alloys... Read more »
BRP reports record Q1 revenues driven by Spyder, UTVs
June 13, 2013
BRP Inc. gave its first public quarterly conference call Thursday, reporting record first quarter revenues of $804.3 million Canadian. Revenues from the first quarter, which concluded April 30, were up 5.5 percent year-over-year, or up 12 percent excluding the sport boat business, which BRP exited in... Read more »
Yamaha Viking receives mixed reviews
June 13, 2013
When the Yamaha Viking was unveiled in front of an audience of 2,200, consisting mostly of dealers, there wasn’t the raucous cheering and applause that can often come from a consumer launch, but what followed was a lot of shifting and neck craning as dealers tried to get a better look at the UTV soon... Read more »
KTM encourages dealers to join MIC
June 13, 2013
KTM North America has announced its support for dealers joining the Motorcycle Industry Council. KTM has helped 50 dealers sign up for the MIC since the organization began accepting dealer members in February. “We see great value in what the MIC has to offer for our dealers, and we are excited to see... Read more »
Yamaha unveils all-new Viking UTV, updated Grizzly
Tom Kaiser, Senior Editor
June 12, 2013
Powersports Business managing editor Liz Hochstedler attended the Yamaha dealer meeting in Las Vegas on Tuesday, June 11, as the company unveiled the entirely new Viking UTV amid a dramatic stage show, as well as an updated 2014 Grizzly ATV. Built on a new platform, with some carryover powertrain bits,... Read more »
