Social Media

Yamaha reveals 2015 Viking, starting at $12,799 (EPS)


September 16, 2014

News release The Yamaha Motor Corp., U.S.A., 2015 Viking Side-by-Side (SxS) is rolling off the U.S. assembly line in Newnan, Georgia, just in time for fall hunting and harvest. With class-leading cab room and comfort, and superior handling and off-road capabilities, the Viking is a tough and hardworking... Read more »

Industry ready for Haydays kickoff event


By Dave McMahon, Editor in Chief
September 16, 2014

WPS to exhibit FLY for first time Ron Bentzinger is anxious to show off the annual snowmobile extravaganza known as Haydays. Bentzinger, the snowmobile product manager for Western Power Sports, has attended the Minnesota event known as the annual kickoff to the snowmobile season every year since 1995. This... Read more »

Tucker Rocky not ready to stand still

The 100% goggle booth was a popular spot.

By Liz Keener, Managing Editor
September 16, 2014

Distributor realigns business model while adding distributed brands Grow. Innovate. Increase efficiency. Tucker Rocky president Dan Courtney and vice president of marketing Hank Desjardins used these terms often as the two described where Tucker Rocky/Biker’s Choice currently sits and where the distributor... Read more »

121hp Can-Am Maverick X ds offers industry-first turbocharged engine

Maverick 1000R X ds Turbo_3-4 front_CarbBlk_15

September 12, 2014

News release BRP adds the industry’s first factory-installed turbocharged side-by-side vehicle to its 2015 Can-Am off-road line-up, the Maverick X ds model. “BRP is once again taking the industry by storm with the introduction of another industry-first, the new turbocharged Can-Am Maverick X ds side-by-side... Read more »

BRP revenues up 25 percent in fiscal 2015 Q2, net loss sliced


September 12, 2014

News release BRP reported its second quarter results for fiscal year 2015 on Friday. Highlights: Revenues of $780 million, a 25.6% increase compared to the same period last year; Normalized EBITDA[1] of $31.3 million; Net loss of $3.6 million compared to a net loss of $7.9 million for the same period... Read more »

SKULLY extends pre-order campaign


September 11, 2014

News Release SKULLY [on Wednesday] announced that due to global demand, the company will extend its pre-order campaign for the highly-anticipated AR-1 motorcycle helmet on Indiegogo through October 9th, 2014. The record-breaking campaign resulted in SKULLY becoming the fastest company to reach $1 million... Read more »

Dragonfire doubles up with Ranger, RZR at Sand Sports Super Show


September 11, 2014

News release With dune season set to kick off, DragonFire is bringing the heat to the Sand Sports Super Show. In addition to showing off their popular RacePace range, a new ReadyForce Ranger Crew makes its SoCal debut. Set for September 19-21, 2014, the 16th Annual Super Show will also see DragonFire... Read more »

Polaris introduces the 2015 IQ Race Sled


September 11, 2014

Polaris joined Ski-Doo and Arctic Cat in revealing a race snowmobile at Haydays this past weekend. Again, Snow Goer editor John Prusak was on-hand to see the new sled. Snow Goer is a sister consumer magazine to Powersports Business. Prusak shared what he learned about the sled: A new Walker Evans shock... Read more »

Samantha Scott previews her social media seminar at PSB Institute (video)


September 11, 2014

Samantha Scott returns as a presenter to the 2014 Powersports Business Institute @ AIMExpo in Orlando brought to you by ADP Lightspeed and Sta-Bil, and offers a preview of her dealer training seminar, “Branding and Social Media: A How-to Guide.” Scott, owner of Pushing the Envelope LLC, which provides... Read more »

Arctic Cat unveils largest model-year ATV, side-by-side lineup ever


September 11, 2014

News release Arctic Cat Inc. (NASDAQ:ACAT) unveiled 15 new 2015 models of all-terrain vehicles (ATVs) and recreational off-highway vehicles (ROVs) at its annual ATV/ROV dealer meeting: the all-new XR ATV line; Wildcat™ Sport side-by-sides; and a thorough redesign of the Prowler® XT side-by-side line. Commented... Read more »

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