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Kawasaki returning to debut new models at AIMExpo


June 30, 2015

News Release The American International Motorcycle Expo (AIMExpo) and Kawasaki Motors Corp., U.S.A., (KMC) announced that the manufacturer has joined the growing list of OEM exhibitors set to take part in the third annual event, to be held October 15-18, 2015 at the Orange County Convention Center (OCCC)... Read more »

Aegis provides ‘peace of mind made easy’

MUGS 610X300

By Kate Swanson, Assistant Editor
June 29, 2015

Aegis Powersports leans on auto experience, industry veterans With a team that has more than 150 years of combined management and F&I product sales led by industry veterans, Aegis has emerged into the powersports industry with a stronghold in customer service. Aegis Powersports is the dealer... Read more »

Husqvarna unveils 2016 off-road and dual-sport range


June 25, 2015

News Release Closely linked to their continued sporting successes, Husqvarna’s new 2016 off-road model range sees notable improvements and refinements. Engine, chassis and suspension upgrades focused on improving off-road performance ensure the highest grade of off-road development available. Sharp... Read more »

Strider Sports announces new MAP policy


June 25, 2015

News Release On April 15, in an effort to prevent brand devaluation and margin erosion due to online discounting, Strider Sports Intl. Inc (SSI), the world’s leader in balance bikes for all ages and abilities, announced new restrictions to online sales channels and a new MAP Policy. On June 1st, SSI... Read more »

OEM offers virtual throttling experience via app

Yamaha app

June 25, 2015

Yamaha has released a video showing users how to engage with its Ride Yamaha app. The app offers users a virtual riding experience, as they can use the tilt of their smartphones to twist the throttle and shift gears on one of three bikes. The YZR-M1 MotoGP bike, YZ450F motocrosser and an SR cruiser are... Read more »

Dealer sponsors Baja Rally 2015

BMW-Escondido-Sponsor-Baja FEAT

June 24, 2015

News Release has announced that BMW Motorcycles of Escondido has extended it’s commitment to BAJA RALLY through 2015 and will be offering an exclusive “Chasing the BAJA RALLY” adventure package to its VIP customers. BMWMCE was the title sponsor of BAJA RALLY 2.0 last September... Read more »

New Jersey Harley-Davidson dealership sold to ‘biggest competitor’


June 24, 2015

After 43 years of ownership, Jeff Margaritell has sold Long Branch Harley-Davidson to Asa Murray, owner of Ocean County Harley-Davidson in Lakewood, New Jersey. Jeff founded Harley-Davidson of Long Branch in 1972 along with three partners. Since then, he grew the operation into a 20,000 square foot facility... Read more »

Hisun Motors Corp USA adds Texas dealership to dealer network


June 24, 2015

Hisun Motors Corp USA has added Rockwall Honda Yamaha Hisun of Rockwall, Texas to its growing nationwide network of dealers. Hisun’s full line of UTVs, sport side-by-sides and ATVs are now displayed in Rockwall’s beautiful showroom conveniently located in Rockwall, Texas at 1030 East I-30. In 2002,... Read more »

Eicher, Polaris unveil first joint vehicle


June 22, 2015

Eicher Polaris, a 50:50 joint venture between India-based Eicher Motors Ltd. and Polaris Industries, unveiled a new category of automobile, Multix, in Jaipur, India, on Thursday. According to a report by Business Today, the Multix is powered by a diesel engine and will be available in four different... Read more »

Yuasa Battery to sponsor Legends and Heroes Moto Museum rig


June 22, 2015

Yuasa Battery Inc., the worldwide leader in powersports batteries, announced it is a sponsor of the Legends and Heroes Moto Museum rig that will appear at numerous motocross events across the country in 2015. As part of the sponsorship, Yuasa will have a display at the Moto Museum tractor trailer and... Read more »

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