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DWT Wheels now distributed by WPS


January 21, 2015

News Release WPS is pleased to announce the addition of DWT Wheel products to their growing ATV/UTV product offering. DWT, also known as Douglas Wheel, is a manufacturer of high performance wheels for ATVs and Side By Side vehicles. They have a long history, 24 years of race winning performance wheels,... Read more »

Ducati reports record 2014


January 20, 2015

News Release In 2014 Ducati Motor Holding spa achieved a new sales record by delivering 45,100 bikes to customers, 2% more than in 2013, marking the fifth consecutive year of growth. This increase also stemmed from the introduction of new products that, despite market uncertainty, made a clear contribution... Read more »

Coma, Alcaraz take first in respective segments at Dakar

Dakar Coma Feature

January 20, 2015

Polaris, KTM and Honda had a lot to celebrate after the 9,000-kilometer Dakar Rally. The following are releases from each of the OEMs. Alcaraz wins fourth Dakar in Polaris RZR XP 1000  Xtreme Plus’ Willy Alcaraz made it an unprecedented fourth time he’d win the Dakar and the third time riding solo,... Read more »

Yamaha announces all-new side-by-side

Wolverine Feature

January 20, 2015

News Release Yamaha Motor Corp., U.S.A., today introduced the Wolverine R-Spec, an all-new Side-by-Side (SxS) vehicle that sets a new standard in off-road capability and class-leading comfort. Designed and engineered for exploring extreme terrain, the Wolverine R-Spec is assembled in the U.S.A. for worldwide... Read more »

Teaming up to make a sled wish come true

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January 20, 2015

Dealership, Ski-Doo, AMSOIL partner for Make-A-Wish Start with Make-A-Wish Wisconsin, which approaches thousands of kids who are battling life-threatening illnesses to make their wildest dreams come true. Add in some assists from industry companies, and the result was one of the coolest dealership events... Read more »

Polaris issues ‘stop sale and stop ride’ for Slingshot


January 19, 2015

Following is a research note provided to Powersports Business from RBC Capital Markets analyst Joe Spak. “In another hiccup for Polaris’s Slingshot product (3-wheel reverse trike motorcycle), we have learned the company issued a notice to dealers calling for an immediate ‘stop sale and... Read more »

It’s back in the black for Suzuki Motor America

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By Liz Keener, Managing Editor
January 18, 2015

Suzuki’s American subsidiary reports profitable first year Eighteen months after buying the assets of American Suzuki Motor Corporation, the new Suzuki Motor of America, Inc. (SMAI) gathered its dealers to unveil new models, announce new programs, reinvigorate its network and prove that though SMAI... Read more »

Polaris acquires Brammo’s electric motorcycle business

Brammo Story 2

January 16, 2015

News Release Polaris Industries Inc. (NYSE: PII) [on Thursday] announced it has acquired the electric motorcycle business of Brammo Inc. In addition, Polaris is acting as a leading investor in a recapitalization of Brammo that enables the company to focus exclusively on the design, development and integration... Read more »

Dealership adds ATVs, side-by-sides to offerings


January 15, 2015

Cycle Specialties of Modesto, Calif., announced this week that it has begun selling Can-Am Spyders, ATVs and side-by-sides. Previously the dealership only sold motorcycles and scooters from BMW, Triumph, Vespa and Piaggio. “2015 is kicking off with some big news for Cycle Specialties! We are now an... Read more »

Harley-Davidson, Sturgis to partner for next 75 years


January 15, 2015

News Release Harley-Davidson and the City of Sturgis, S.D., are setting their sights on the future — far into the future. In the spirit of this year’s 75th Sturgis Motorcycle Rally, the company and city officials are finalizing an agreement covering the next 75 years making Harley-Davidson the official... Read more »

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