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Lucas Oil Pro Motocross Championship adds premier sponsors


December 4, 2014

News Release The Lucas Oil Pro Motocross Championship announced [Wednesday] a partnership with Western Power Sports (WPS) and FLY Racing as new premier-level partners of the Lucas Oil Pro Motocross Championship, sanctioned by AMA Pro Racing. WPS and FLY Racing have been long time supporters of the athletes... Read more »

Parsons a Magic Man indeed in Greater Phoenix


By Dave McMahon, Editor in Chief
December 3, 2014

Go AZ Motorcycles owner throws a party for the ages — and the kids   It would be a smart idea to add Biker Bob’s Bash to your list of motorcycle events to attend. I hopped on a early morning flight from Orlando and a couple of hours later I was in the parking lot of Phoenix Children’s Hospital... Read more »

Yamaha launches sweepstakes for farmers and ranchers


December 3, 2014

News Release Yamaha Motor Corp., U.S.A., has partnered with Agriculture.com and Successful Farming to give away a Viking three-person Side-by-Side (SxS) or Viking VI six-person SxS at http://realtoughsweepstakes.com. The sweepstakes will run through December 29, 2014. The winner of the online sweepstakes... Read more »

Arctic Cat, Ski-Doo, Polaris rack up ISOC wins


December 3, 2014

Arctic Cat, Ski-Doo and Polaris each had an impressive showing at the ISOC National Snocross opener in Duluth, Minn., over Thanksgiving weekend. Arctic Cat The following is Arctic Cat’s press release following the race weekend: If there were any questions about which brand would reign supreme at the... Read more »

Made in America @ AIMExpo promotes homegrown powersports brands


December 2, 2014

News release The American International Motorcycle Expo (AIMExpo), the October event in Orlando that has quickly grown to become the standard bearer for the North American powersports industry, introduces a new showcase of homegrown products for the 2015 show. Made in America @ AIMExpo will put the spotlight... Read more »

Küryakyn launches new division, sets future goals

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By Liz Keener, Managing Editor
December 1, 2014

Product development becomes primary focus under Mohr’s leadership There’s no doubt that Küryakyn wanted to go big with its Crusher Performance Division launch earlier this year. The Somerset, Wis.-based aftermarket company teased the launch a couple weeks in advance on social media, and then showed... Read more »

Do whatever you can to stop ROV mandate

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November 28, 2014

The Consumer Product Safety Commission mandate on the design of side-by-sides caught many of us by surprise, but Polaris was more than ready to organize a unified stance from the industry against the mandate. That’s why you’ll see an abundance of information and resources in the cover story. Simply... Read more »

MIC releases Tire Guide how-to video


November 26, 2014

News Release “When you’re on your motorcycle or scooter, everything is riding on your tires.” So begins MIC’s new Tire Guide video, a four-minute instructional video that highlights the importance of selecting the right tires for your bike, and shows you how to make regular inspections... Read more »

Dealers get in on Black Friday events


November 26, 2014

Not to be passed by for the big box stores, many dealerships are hosting events and sales on Black Friday, Nov. 28. The following are some of the events the Powersports Business team has learned about: Black Friday Sales Event at Harley-Davidson of Cool Springs in Franklin, Tenn. Doors open at 5 a.m.... Read more »

Cat’s Hibbert prepares for 15th Pro Snocross season

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November 26, 2014

Tucker Hibbert will enter his 15th professional snocross season with a proven program focused on success. With the same core crew members and a familiar sponsor lineup behind him, Hibbert is in a solid position to defend his ISOC National Pro Open title, continue his X Games Aspen gold medal streak and... Read more »

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