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Brewing up a worthwhile ride in N.C.

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By Kate Swanson, Assistant Editor
May 18, 2015

North Carolina dealer plans 18th annual charity ride For Chris Brewer, owner of Brewer Cycles in Henderson, N.C., being involved in the community comes second to none. Last year, Brewer Cycles led the Duke Children’s Hospital Charity Ride, which drew a crowd of more than 300 people. A FAMILY EFFORT The... Read more »

Big East Snowmobile Show vendor registration begins

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May 18, 2015

High demand for booth space expected at Northeast’s largest snowmobile show   Booth registration is open for the 22nd annual Big East Powersports Show, set for October 2-4 at the OnCenter in Syracuse, N.Y. The Northeast snowmobile show features the latest snowmobile products from Arctic Cat, Polaris,... Read more »

Spring sales events often follow weather trends

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By Kate Swanson, Assistant Editor
May 15, 2015

OEM innovations give snowcheck sales added boost For some powersports enthusiasts, spring is the time to trade out their heavy snow boots for more suitable footwear. For those who count down the days to the first frost, and love a good sale, spring sales of 2016 snowmobile models is the perfect time... Read more »

Arctic Cat joins Bass Pro Shops for All-Star Race

Tony Stewart will drive the No. 14 Bass Pro Shops/Arctic Cat Chevrolet.

May 15, 2015

News release Arctic Cat, one of the most widely recognized and respected names in the snowmobile, ATV and Side-by-Side industry, will join Bass Pro Shops as the co-primary sponsor of Tony Stewart in the 31st annual NASCAR Sprint All-Star Race May 16 at Charlotte (N.C.) Motor Speedway. Stewart, the three-time... Read more »

Outlander L brings new customers to Can-Am

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By Liz Keener, Managing Editor
May 14, 2015

Fresh mid-size ATVs make an impact   Since 2012, Can-Am has been revamping its ATV and side-by-side lineups, and 2014 was no different. For the 2014 model year, Can-Am introduced the Outlander L series and an Outlander 6×6 XT, both of which saw success last year. The Outlander L was brought... Read more »

Yamaha launches retail financing business

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May 14, 2015

Yamaha Motor Finance targets younger buyers Yamaha Motor Corp. USA (YMUS) in late March announced that it had established Yamaha Motor Finance Corp., USA to provide “an all-new captive finance solution through Yamaha’s national network of dealer partners.” “Yamaha Motor Finance is an exciting... Read more »

Free online screening of ‘Why We Ride’ now available

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May 14, 2015

News release In conjunction with the crowd funding campaign for its new film “I AM STURGIS,” the filmmakers are offering free on-line screening of “Why We Ride” for 7 days in hopes of galvanizing viewers to donate on any level to their Kickstarter campaign. Upon its initial release, Why We Ride... Read more »

Yamaha increases global motorcycle net sales in Q1

Yamaha

May 14, 2015

News Release Yamaha Motor Co., Ltd. (Tokyo: 7272) announces consolidated business results for the first quarter. Net sales for the Yamaha Motor Co., Ltd. consolidated accounting period in the first quarter of the fiscal year ending December 31, 2015 were 386.2 billion yen, (an increase of 27.5 billion... Read more »

Victory to race electric motorcycle at Isle of Man

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May 14, 2015

News Release Victory Motorcycles is announcing their intention to race at the iconic International Isle of Man Tourist Trophy (TT) event on a prototype Victory electric race motorcycle. The prototype electric race bikes will be piloted by William Dunlop of the legendary Dunlop dynasty and by Lee Johnston... Read more »

Arctic Cat announces $27 million investment in Minnesota operations

Arctic Cat

May 14, 2015

News release Arctic Cat Inc. (Nasdaq:ACAT) today announced that it plans to invest nearly $27 million in its manufacturing facilities in Thief River Falls and St. Cloud, Minnesota, resulting in the creation of approximately 50 jobs. Commented Arctic Cat’s President and CEO Christopher T. Metz: “We... Read more »

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