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ICON Motorsports releases Salt of the Earth video


April 7, 2015

ICON Motorsports recently filmed a production in the Salton Sea to promote its new ICON 1000 Jackknife Collection. The film features ICON team rider Ernie Vigil riding a Triumph scrambler throughout the post-apocalyptic terrain. To view the full video available on YouTube, click here.

Suzuki celebrating 30 years of GSX-R in Austin with dealer event


April 7, 2015

News release This year marks 30 years of performance heritage for the Suzuki GSX-R sportbike. To celebrate the brand and the owners who’ve helped make it so popular, Suzuki Motor of America is hosting “GSX-R 30 Years of Performance” events throughout the summer — 10 Anniversary events total —... Read more »

Kawasaki tops in parts sales for work

Dealers sold nearly 1,400 Kawasaki tops for the Mule 610 models in 2014.

April 6, 2015

Body parts and windshields high in utility UTV part sales   Parts sold with both new and pre-owned units during 2014 were analyzed in three different UTV market segments: multi-purpose, sport and work. The study, conducted by CDK Global staffers Aaron Carver, Jim Bradley, Ian Reese, Eric Johnson... Read more »

3 millionth unit built at Yamaha’s Georgia plant

0415ATV-Yamaha 610x300

April 3, 2015

Yamaha Motor Manufacturing Corporation of America (YMMC) and Yamaha Motor Corporation, U.S.A. (YMUS) have announced the completion of 3 million vehicles out of their Newnan, Ga., facility. The historic 3 millionth unit was a Grizzly 700 ATV, one of the best selling utility 4×4 ATVs of all time,... Read more »

CTEK to offer wireless vehicle battery charging

0415News-Ctek 610x300

April 3, 2015

CTEK Corporation has announced a technology and patent license agreement with WiTricity, the industry pioneer in wireless power transfer over distance. The licensing agreement enables CTEK to commercialize WiTricity’s patented technology to create high performance, efficient wireless charging systems... Read more »

Elena Myers Twitter Takeover of McGraw Powersports set for April 8


April 3, 2015

News release 21-year-old Superbike rider Elena Myers will take questions from motorcycle racing fans, during a takeover of the McGraw Powersports Twitter page on Wednesday, April 8 at 10am Pacific. The live Q&A session happens the day before racing begins at Circuit of the Americas in Austin, TX.... Read more »

‘I Am Sturgis’ documentary up next for ‘Why We Ride’ makers


April 2, 2015

News release Why We Ride Films, the production team that brought you Why We Ride, the most critically acclaimed motorcycle movie of all time, is launching a Kickstarter campaign to help fund its new film “We’ve received thousands of letters from fans telling us that after... Read more »

Autotrader study: Consumers want changes to the car buying process

Infographic - Study - Autotrader Car Buyer of the Future Infographic

April 2, 2015

News Release Autotrader’s Car Buyer of the Future study, which was released [Tuesday], shows that only 17 out of 4,002 people prefer the current car buying process, and the rest want significant changes, particularly in the test drive, deal structuring, financing paperwork and service phases. As... Read more »

Harley-Davidson historical series on deck for Discovery Channel


April 2, 2015

Discovery Channel chief Rich Ross recently announced the channel’s upcoming programming lineup, promising a wider audience and types of programs. According to an article on Deadline Hollywood, Discovery Channel will play host to a new scripted series that explores the history behind Harley-Davidson. The... Read more »

Kawasaki Ninja H2 arriving in dealerships this week

Ninja H2

April 1, 2015

News release It’s been one of the most talked about bikes in decades, and the 2015 Kawasaki Ninja H2 motorcycles will be in the hands of eager customers at last. As a result, enthusiasts can soon expect to see owners making their first excursions on public roads, allowing these astonishing motorcycles... Read more »

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