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Power 50 dealer’s new building opens at 38K square feet


September 16, 2015

It’s out with the old digs and in with the new for Freedom Powersports Weatherford. When the dealership moves into its new 38,000 square-foot location this weekend, it’ll be a far cry from the previous 15,000 square-foot building. Freedom Powersports will host an Open House event at their newest... Read more »

Husqvarna 2016 clothing line now available


September 16, 2015

News Release Husqvarna Motorcycles is pleased to announce the availability of their 2016 clothing collection – a complete selection of premium-quality functional wear, casual clothing and lifestyle accessories. Styled to honor the innovative spirit and Swedish roots of Husqvarna Motorcycles, all products... Read more »

Ski-Doo unveils 2016 MXZx 600RS sled with engine updates, new clutch


September 16, 2015

News release BRP introduces the 2016 Ski-Doo MXZx 600RS racing snowmobile designed specifically to attack North American snocross tracks. The sled will feature a radically updated engine, new clutch, and suspension changes that result in better acceleration, traction and rider control. The MXZx 600RS... Read more »

Arctic Cat releases pair of 2016 snowmobiles at Haydays

ZR6000RSX copy

September 15, 2015

Arctic Cat released the ZR 6000 R SX and ZR 6000 R XC at the annual Hay Days event over the weekend. The 2016 technical specifications are as follows:   2016 ZR 6000 R SX Race Updates ProCross Chassis Design with Race Features
- Improved rear spar tunnel mounting brackets - Reinforced foot pocket
-... Read more »

State’s third Indian Motorcycle dealership sets grand opening


September 15, 2015

News Release Sooner Indian Motorcycle has opened for business at 2520 West Main Street in Norman, Okla. The new dealer will celebrate its Grand Opening Sept. 18 – 19 by hosting the Indian Motorcycle Demo Tour and a football game-day party. The Demo Tour offers local riders the opportunity to test-ride... Read more »

Survey: Snowmobile buyers turn to dealers

1115Focus-Surveyhelmets 610X300

By Liz Keener, Managing Editor
September 14, 2015

Snow Goer survey reveals riders’ current habits, future plans Nearly one-third of the snowmobilers recently surveyed by Snow Goer magazine plan to buy a snowmobile within the next 12 months. Snow Goer, a sister consumer publication to Powersports Business, surveys its readers annually to gauge... Read more »

Innovation from within

1115Focus-JoseBRP 610X300

By Kate Swanson, Assistant Editor
September 14, 2015

CEO Boisjoli plays key engineering role with new Pilot TS adjustable track For snowmobile terrain, Ski-Doo’s new Pilot TS adjustable track solves headaches faster than any medicine. With a slight turn of the hand, the Pilot TS adjusts to more than 20 positions to fine tune handling to accommodate... Read more »

BRP revenues, gross profit rise in 2016 fiscal Q2


September 11, 2015

News release BRP reported its fiscal year 2016 second quarter results today. Highlights: Revenues of $812.1 million, a 4.1% increase compared to the second quarter of FY2015; Normalized EBITDA [1] of $53.1, a 69.6% increase compared to the same period last year; Gross profit of $169.4 million representing... Read more »

2015 AMA Motorcycle Hall of Fame Induction Ceremony signs title sponsor


September 10, 2015

News Release The American Motorcyclist Association welcomes Yamaha Motor Corp. U.S.A. as the title sponsor of the Yamaha AMA Motorcycle Hall of Fame Induction Ceremony being held Saturday, Oct. 17, during the American International Motorcycle Expo at the Orange County Convention Center in Orlando, Fla. "From... Read more »

DragonFire and RideNow join forces for non-profit


September 10, 2015

News Release The non-profit Apache County ATV Club promotes ATV/UTV riding in the Eagar/Springerville Arizona area. Their mission is to help educate the public on proper and responsible riding and the importance of protecting our natural resources to ensure the ability of future generations to enjoy... Read more »

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