Social Media

3 ways to maximize the self-financed customer

April 8, 2015

I have spent a lot of time working with finance and sales departments to convert customers from their own financing to the dealership financing, but let’s face it, there are some customers you cannot sway. What do we do with those customers? This month I am going to talk about the three things that... Read more »

With online marketing, they’re just giving away business

March 25, 2015

I’ve never viewed the retail world as a popularity contest, at least not between competitors. We certainly would like to be No. 1 in the minds of our consumers, but to our competitors? Good luck to them, and may the next locust plague land right on their doorstep, right? Well, I’ve found an exception... Read more »

Pre-owned: A franchise worth acquiring

March 20, 2015

Pre-owned bikes … an afterthought for most. Appease the OEM. Get the service department rockin’. Drive the parts and apparel sales, and don’t let those bikes hit flooring. Nothing like paying the juice on last year’s inventory (or the year prior). Then deal with those pesky trade-ins. There... Read more »

A hometown journey finds Yamaha growing

0315Opinion-yamahajustin 610X300

March 4, 2015

Like Yamaha ATVs and side-by-sides, you could say I was assembled in Newnan, Ga. And there is never a more refreshing work trip to take than the ones that bring me back to my hometown of Newnan. As you can read about elsewhere in this edition, Yamaha revealed its Wolverine R-Spec side-by-side last month... Read more »

Off-road sales driving dealers to Q4 success

0215Opinion-CFa 610x3002

January 27, 2015

We’ll provide a more complete look at the Q4 2014 Powersports Business Dealer Survey in the February edition, but I wanted to provide a glance at the feedback we received from dealers in early January, based on their Q4 performance. Yamaha and Polaris were the top two OEM brands sold by the participating... Read more »

Do whatever you can to stop ROV mandate

1514Opinion-MMPA NEW 610X300

November 28, 2014

The Consumer Product Safety Commission mandate on the design of side-by-sides caught many of us by surprise, but Polaris was more than ready to organize a unified stance from the industry against the mandate. That’s why you’ll see an abundance of information and resources in the cover story. Simply... Read more »

Time to revamp that drip system approach?

October 27, 2014

By Neil Pascale Columnist It’s an unpleasant reality for many of you in the larger U.S. markets: You will have to improve your business acumen to sustain your sales. Why? Because the competition landscape in many of your markets is changing. I recently visited two large powersports markets in the... Read more »

Sit with it, and let the emotions take over

October 27, 2014

By Sam Dantzler Columnist I just finished back-to-back trainings in two completely different arenas, with one completely synergistic theme. The first was at Hattiesburg Cycles, as Glen Myatt and his team in Mississippi newly acquired the Indian franchise. Indian has been a hot topic of conversation in... Read more »

Industry ready to celebrate a positive year in Orlando

October 10, 2014

It’s always a sign of an upward trajectory in the industry when the phone rings, and on two consecutive calls, analysts from two different investment companies are on the other line, seeking insight into customization, or pricing of side-by-sides. That’s a strong sign that somewhere, some as-yet-unnamed... Read more »

Converting cash customer to financing

Brian Gallmeier, Contributing Writer
September 22, 2014

A salesperson drops a deal folder onto your desk with no explanation or turnover and walks out to grab the next customer. The finance manager quickly looks at the folder, and on the front you see: “CASH DEAL.” What should the finance manager do now? A. Check over the deal, go find the customer,... Read more »

Next Page »

Curated By Logo