Any guesses on who gets Exec of Year honors?
Dave McMahon, Editor-in-Chief
May 20, 2013
If it’s late April, that must mean it’s time to wipe the snow off the windshield before departing the offices at PSB world headquarters. Unfortunately, that’s no joke, and as you can see in a variety of places in this edition, Minnesota isn’t the only state to have gotten thumped by the weather... Read more »
Has your store become the Perfect Contradiction?
Sam Dantzler, Columnist
May 17, 2013
Maillot Juane. “The Yellow Jersey.” The Swiss Alps. The Pyrenees. Alpe d’Huez. The Tour de France. The New York Times has called the Tour de France “arguably the most physiologically demanding of athletic events.” The newspaper compared the effort needed to “running a marathon several days... Read more »
Make two very important decisions this riding season
Neil Pascale, Columnist
May 15, 2013
In your mind, picture your consumer. Not just the guy who plunders your coffee machine and stalks your clearance counter, but the consumer. You know, the guy who buys a new touring ride every two years. The UTV enthusiast who can’t wait for the newest product addition. That guy. Now picture him in... Read more »
How prepared are you for a Suzuki-like letter?
Dave McMahon, Editor-in-Chief
April 29, 2013
American Suzuki Motor Corp.’s Chapter 11 filing brought with it a restructuring of the company’s U.S. dealer network, which you can read more about on the cover of this edition. Dealers on the chopping block received their notification letters during the third week of March, and soon after the phones... Read more »
Discounting rears its ugly head more than you think
Hal Ethington, Columnist
April 17, 2013
A Gold Wing rider, a HOG club member and your brother-in-law walk up to the parts counter. And the parts manager says… No. This is not just an old, bad joke with a corny punch line. There’s more. Here comes a fireman, a policeman, the fleet manager for the city and the family that bought a UTV yesterday.... Read more »
Modify this long-held industry practice online
Neil Pascale, Columnist
March 18, 2013
Sometimes, reality is funny enough. No reason to make something up or look around to find the hidden gem; it’s just right there in front of us. Let me give you an example. I’m on a mission to turn a long-held industry practice upside-down, inside-out. That practice: How and when we post our new and... Read more »
Trade show landscape about to get interesting
Dave McMahon, Editor-in-Chief
February 15, 2013
The chatter first started in the lobby of the Orlando Hilton, where many aftermarket company and OEM types were gathering after a two-day plunge into the world of AIMExpo. (Don’t even think of calling it A-I-M-E Expo or any other forlorn pronunciation. It’s “aim,” as in take aim at an industry... Read more »
Five tips to dealership goal-setting success in 2013
Steve Jones, Columnist
February 15, 2013
Goal setting should be an important part of your dealership plan for 2013. Unless you set goals and share them with your team, you have no targets to shoot at and no focus for your staff. Look at it this way: if four people try to move a log out of the trail and they are each pulling in a different direction,... Read more »
Indy an ideal time to assess parts ticket averages
Hal Ethington, Columnist
February 15, 2013
So, you’re going to Indy. And you’re thinkin’ parties, and goodies, and shiny things, and girls who walk around wearin’ flashing lights and paint in funny places. And, while that is all true, there is just a little more to it. I get around to many of your stores during the year, and it is amazing... Read more »
A simple fix to a complex situation
Neil Pascale, Columnist
February 13, 2013
Rounded wheels. Sliced bread. Peanut butter. Electronic lead management. Yeah, OK, the last one there isn’t exactly hailed as a groundbreaking discovery, nor has it been adopted as readily as round wheels. Although, come to think of it, history texts tell us wheels started showing up in ancient clay... Read more »
