Proper prospecting leads to a golden bottom line
Steve Jones, Columnist
February 13, 2012
Editor’s note: Join Powersports Business in welcoming our latest addition to the Solutions section, Steve Jones. Jones is well known throughout the industry as senior projects manager at Gart Sutton & Associates. He has worked in the powersports industry for more than 30 years, for dealerships,... Read more »
Gifts cards, winches among top movers for 2011
Hal Ethington, Columnist
February 13, 2012
It’s gift cards folks — gift cards, winches and UTV stuff. And if you don’t have them, your customers are finding them someplace else. That’s what I found when I looked at the top 12 part numbers sold in metric and V-twin stores last year. They stood out like Gold Wings on a motocross track.... Read more »
Lehman Trikes founder John Lehman, 60, passes away
Dave McMahon, Senior Editor
February 13, 2012
Self-made businessman known for charitable nature It wasn’t surprising to learn that one of John Lehman’s longest-tenured employees at Lehman Trikes began his relationship with the company founder first as a customer, then as a friend. Paul Pankonin, operations manager at Lehman Trikes, bought his... Read more »
Santa suit, camera go a long way for holiday marketing
Dave McMahon, Senior Editor
January 23, 2012
Biker Bob’s Harley-Davidson Motown in Michigan got plenty of reach from hosting Santa at its store in December. Santa stopped by on Dec. 10 and 17 from 11 a.m-4 p.m. Free pictures were provided for kids who wanted to sit with Santa on his Harley sleigh. Pets were also welcome. But rather than wrap... Read more »
Do your employees know how to engage customers?
Sam Dantzler, Columnist
January 23, 2012
Editor’s note: Join Powersports Business in welcoming our latest addition to the Solutions section, Sam Dantzler. Dantzler is well known throughout the industry for his dealership operations insight. His current lineup of duties includes moderating 20-Groups for Harley-Davidson’s Performance Consulting,... Read more »
Identifying, adapting to a changing business model
Neil Pascale, Columnist
January 23, 2012
The dealership of tomorrow I recently had lunch with a friend who works in a related recreational industry. In between bites, he mentioned his difficulty in digesting a report that predicted rocky multi-year sales because of an influential consumer group — a rather large, influential consumer group... Read more »
Veteran Kawasaki dealers still making the rounds
Dave McMahon, Senior Editor
December 26, 2011
I ran into Duff Shelley at the Kawasaki Dealer Business Meeting in Orlando. He’s been in the powersports business for 42 years and currently owns Duff Shelley Mower and Cycle in American Fork, Utah. He didn’t hesitate when I asked him what’s allowed him to stay in the business for more years than... Read more »
Service department missing out on revenue potential
Gart Sutton, Columnist
December 26, 2011
Retail Remedies These articles recap some of the opportunities uncovered by our GSA Powersports Consultants during actual consulting visits. These are followed by recommended actions that address these opportunities. Our goal is to provide you with ideas to help improve your dealership. Dealership details This... Read more »
Black Friday sales rise for dealers who opened
Hal Ethington, Columnist
December 26, 2011
Dollars and sense Hello! McFly, it’s Black Friday! What are some of you guys thinking? It’s the biggest retail day of the year, and you’re goofin’ off. You’re out putting miles on the demo, while your own doors are closed. Shut tight. You think that the whole Black Friday thing doesn’t apply... Read more »
No mannequins, few accessories hamper sales
Gart Sutton, Columnist
November 28, 2011
Retail Remedies These articles recap some of the opportunities uncovered by our GSA Powersports Consultants during actual consulting visits. These are followed by recommended actions that address these opportunities. Our goal is to provide you with ideas to help improve your dealership. Dealership details This... Read more »
