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Mile by mile, brick by brick

Harley Davidson Brick Ride

By Liz Keener, Managing Editor
May 13, 2015

Harley-Davidson brick tour to Sturgis becomes unexpected adventure thanks to snowstorm   When three representatives of Harley-Davidson Motor Company planned to ride from Wisconsin to South Dakota with bricks for the new Rally Point in Sturgis, it’s likely they expected the normal types of stories... Read more »

Sea-Doo promotion aims to grow consumer base

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May 13, 2015

YouTube filmmaker will be part of Ultimate Beach Party BRP is working with famed YouTube filmmaker Devin Super Tramp to bring the dream of owning a Sea-Doo watercraft to the masses with the #SPARKSOMEFUN Ultimate Sea-Doo Beach Party Sweepstakes. In 2014, BRP teamed up with Devin Super Tramp (Devin Graham)... Read more »

NOHVCC adds project manager

May 13, 2015

The National Off-Highway Vehicle Conservation Council announced the addition of Marc Hildesheim as project manager. He will be working with the Private Lands Team and the Public Lands Team as staff liaison, will be assisting with NOHVCC Management Solutions (NMS) projects, creating additional NOHVCC... Read more »

Progressive Suspension goes Ultra-Low

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By Liz Keener, Managing Editor
May 8, 2015

New shocks drop the height of the popular Street Glide For some, especially shorter riders, an 800-pound motorcycle like the 2015 Harley-Davidson Street Glide can be intimidating. But it might also have the look, feel and price that the rider is looking for. That’s where Progressive Suspension comes... Read more »

Montana dealership more than triples sales in new location

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By Kate Swanson, Assistant Editor
May 8, 2015

New facility leads to record sales for Maverick Motorsports What’s better than loving what you do? Try loving what you do and getting paid to do it. Such is the case for Brent Gyuricza, owner of Maverick Motorsports in Missoula, Mont., who credits his dealership’s success to the hard work and the... Read more »

Motomarathon heading to Wisconsin in May

May 8, 2015

The Motomarathon Association will bring its long-distance, motorcycle sport-touring format to Wisconsin from May 29-June 1. The 2015 Wisconsin Motomarathon will start and end in Wisconsin Dells with overnights in Silver City, Mich., and Hayward, Wis. “Our Wisconsin routemasters have designed a scenic... Read more »

J.JUAN brakes adds Milan agency to celebrate 50th

May 8, 2015

J.JUAN SA announced that it has reached an agreement with im-possible communication, a Milan, Italy-based agency specializing in the automotive and motorcycle sector. The agency will develop the international press office activities for J.JUAN corporate, product and racing to support and celebrate the... Read more »

The orange and black goes red for women

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By Kate Swanson, Assistant Editor
May 6, 2015

Ladies of Wild Prairie H-D and the American Heart Association take over dealership Seeing red isn’t necessarily a good thing — unless it’s at a well-attended Go Red For Women event at Wild Prairie Harley-Davidson in Eden Prairie, Minn. Walking in, guests were greeted with red balloons and immersed... Read more »

Ducati gets ISO 14001 certification at Bologna factory

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May 6, 2015

Claudio Domenicali, CEO of Ducati Motor Holding, was presented with the ISO 14001 Environmental Management System certificate during a ceremony held at the factory in Bologna last month. The certification approves the environmental impact of processes used at the Bologna factory, from the design and... Read more »

Polaris Ranger becomes national sponsor of PRCA ProRodeo

May 6, 2015

Polaris and the Professional Rodeo Cowboys Association (PRCA) announced a national partnership recognizing the industry-leading utility vehicle, the Polaris Ranger, as the “Official UTV of the PRCA, the RAM National Circuit Finals Rodeo and Wrangler National Finals Rodeo.” “Given that the majority... Read more »

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