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2015 Polaris models get industry partners


October 29, 2014

Millennium Technologies, Fox Shocks part of new lineup Millennium Technologies has added a massive project to its resume. Through a new partnership with Polaris Industries, all 2015 Polaris Scrambler XP 1000 and Sportsman Touring XP 1000 model ATVs will now come directly equipped with engine blocks that... Read more »

First phase of Mississippi’s Rattlesnake Bay OHV Trails reopens


October 27, 2014

OHV trails had been closed for 11 years About 25 riders and supporters celebrated the reopening of phase one of the Rattlesnake Bay OHV Trails in Mississippi’s DeSoto National Forest in September, the American Motorcyclist Association announced. The Friends of Rattlesnake Bay off-highway-vehicle... Read more »

Yamaha sets major 2017 goal

October 27, 2014

Japan wants 2 trillion yen in net sales Yamaha Motor Co., Ltd. laid out initiatives aimed at the early achievement of the 2 trillion yen in net sales with an operating income ratio of 7.5 percent by 2017 set out in its medium-term plan. The company announced new goals for each business segment, including... Read more »

Honda dealer optimistic for brand’s future

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By Liz Keener, Managing Editor
October 27, 2014

Some 2015 models are expected to draw in buyers to Dreyer South Powersports “I’m a Honda guy. If you look in my garage, I’ve got everything Honda,” Steve St. John, told Powersports Business. St. John has been a Honda fan since he began working at a Honda dealership in the early 1970s. Since... Read more »

Pirelli extends WSBK supplier contract

October 20, 2014

Average race speed has dropped 0.7 seconds per year with Pirelli tires Milan-based Pirelli has been confirmed as the Official Tire Supplier for all classes of the FIM Superbike World Championship, having won the contract organized by Dorna, promoter and organizer of the World Championship, in agreement... Read more »

Zero Motorcycles adds managing director for Europe

October 20, 2014

Zero Motorcycles announced that Umberto Uccelli has joined the company as managing director of Zero Motorcycles Europe, where he will lead all of Zero’s European operations. Uccelli’s career spans more than 20 years with brands that include MV Augusta, Ducati and BMW. “I’m inspired by the opportunity... Read more »

American Honda sponsors AMA Hall of Fame induction


October 17, 2014

The American Motorcyclist Association welcomes American Honda Motor Co., Inc. as the title sponsor of the AMA Motorcycle Hall of Fame Induction Ceremony being held Friday, Oct. 17, at the Orange County Convention Center in Orlando, Fla. Tickets for the American Honda AMA Motorcycle Hall of Fame Induction... Read more »

MSF offers courses for AIMExpo attendees


October 17, 2014

The Motorcycle Safety Foundation will be giving AIMExpo attendees the experience of riding real motorcycles with the help of MSF-certified RiderCoaches during the 2014 American International Motorcycle Expo on Oct. 18 and 19 just outside of the Orange County Convention Center in Orlando. MSF-certified... Read more »

Benfield’s latest venture ‘a dream experience’

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October 17, 2014

New Acorn Woods owner lifting aftermarket branding You could say Ron Benfield has come full circle as owner of Acorn Woods Communications. A decade ago, Benfield was the accessory marketing manager at American Suzuki Motor Corp., where he worked on several big projects with Yoshimura R&D, specifically... Read more »

Dealers high on 2015 WaveRunner lineup


Dave McMahon, Editor in Chief
October 16, 2014

Dual handlebar throttle controls a welcome addition   Ron Seidner, owner of Bert’s Mega Mall in California, didn’t know where to begin after seeing the 2015 Yamaha WaveRunner lineup. The mid-August unveiling at the Fontainebleau oceanfront resort in Miami was a long way from his 230,000-square-foot... Read more »

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