September 29, 2003
Filed under Features
Woman Rider has birthday
Launched in the summer of 2000, Woman Rider magazine, the only national all-brands motorcycle magazine aimed at female motorcyclists, moves into its fourth year of publishing as more and more women take to the roads on two wheels.
“It’s been an amazing ride so far,” says Woman Rider Editor Genevieve Schmitt . “We’ve seen explosive growth in the numbers of women riders on the road in the last three years. This couldn’t be a better time for a magazine like Woman Rider to exist.”
Women riders are the fastest growing segment of motorcycling. According to a recent survey by J.D. Power and Associates , the percentage of female new bike buyers has gone up from 7.8% of the motorcycling population in 1998 to 10.6% in 2002. That means one out of 10 new motorcycle buyers is a woman.
Woman Rider is a quarterly lifestyle publication that covers all genres of motorcycling: cruisers, sport bikes, dirt bikes, and competition. A sister publication to Powersports Business, Woman Rider is published by Ehlert Publishing Group of Maple Grove, Minn.
RACE TECH DISTRIBUTES DRAPER TOOLS
Race Tech will now be the U.S. distributor of Draper Tools from the U.K. Draper Tools has been supplying the British market since 1919 with tools for mechanics. Draper offers a full line of sockets, wrenches, screwdrivers, pliers and other tools for motorcycle shops. For more information contact Race Tech at 909/279-6655 or visit: www.racetech.com.
Big Dog Taps ActiveWeb
ActiveWeb Services of Aurora, Ill., says it has been tapped by Big Dog Motorcycles , Wichita, Kan., to streamline the motorcycle manufacturer’s post production operations while improving service to dealers.
AWS says it can use its proprietary software to assist companies to reduce warranty costs, engineering cycle times and product liability exposure.
“Were confident this new software will help us and our dealers provide better service to our customers,” Dustan Hahn , Big Dog’s chief technical officer, said in a prepared statement.
Meanwhile, Big Dog Motorcycles said it has named Bob Brown as its manufacturing engneer. He’s the company’s first engineer dedicated to improving manufacturing processes and efficiency.