Dec. 29, 2003 – Finance Digest
December 8, 2003
Filed under Features
Total unit sales of Triumph motorcycles in the U.S. increased 46% during the three-month period of August, September and October compared to the same three months last year. The company said it expects steady sales growth through the 2003-year end and for next year.
Mark Brady, general manager of Triumph’s U.S. operations, said that several 2004 models, such as the Tiger and the Sprint ST, have already booked more orders than were originally planned for the U.S.
In a prepared statement, Triumph noted that it launched several business initiatives this year, including a strong retail finance program and the introduction of its America and Speedmaster models designed specifically for the U.S. cruiser market.
News of Triumph’s new 2.3 liter Rocket III, the biggest displacement standard production cruiser being built, as well as its new Thruxton café-racer and the restyled Daytona 955i, have helped generate gains in showroom traffic since August.