ATV Digest – Brenan promoted to new position with Kawasaki Motors Corp’s P.R. group
March 29, 2004
Filed under Features
Russ Brenan, who joined Kawasaki Motors Corp., U.S.A. in 1998 as a media relations coordinator, has been promoted to the position of trade/enthusiast media supervisor. Brenan will be responsible for supervising all company contact with trade publication and core enthusiast magazine editors and writers that service Kawasaki’s various product categories.
In his new position, Brenan will place special emphasis on key models in each of the categories, which include motorcycles, all terrain vehicles (ATV), utility vehicles (UV), and JET SKI personal watercraft.
Primary responsibilities of the new position include strategic planning, supervision of media launch activities, generation of feature article concepts, and oversight of internal policies and procedures implementation.
Most recently, Brenan served as a senior media relations coordinator, with specific responsibility for the ATV and UV products.
Ramsey Winch Names New
Monica Stine has recently been named Advertising Coordinator for Ramsey Winch
Stine will be responsible for implementing the advertising and promotional efforts of Ramsey Winch.
Ramsey currently manufactures over 150 winch models for front mount self-recovery and industrial applications. Headquartered in Tulsa, Oklahoma, the company markets its products in more than 85 countries worldwide.
Cycle Country mower orders up 140%
Cycle Country Accessories Corp, a company which develops and manufactures custom-fitting accessories for ATVs and other industry products, announced a 140% increase in preliminary mower orders compared to the same time last year. Industry trends contributing to this rise are demand for larger, more versatile ATVs and small tractors with capabilities to handle large or tough mowing conditions.
Cycle Country, quoting the Outdoor Power Equipment Institute (OPEI), stated that record levels of home mortgage refinancing and tax cuts helped the demand and provided the cash to purchase outdoor power equipment over the past year. Cycle Country stated that OPEI reported a 5% increase in outdoor power equipment such as lawnmowers, garden tractors, utility vehicles and other related products during model year 2003, with total shipments at 8,103,217 units. Power Systems Research Company reported production of commercial mowing equipment grew approximately 8% in the last five years.
Gncc race update
Bill Ballance won two Pro-class GNCC races in a row, taking first place at both The Hurricane in Palatka, Florida, and the top podium spot at The General in Washington, Georgia, where Chad Duvall placed second and William Yokley took third place. Ballance, who was the 2003 GNCC champ, rides a Yamaha YFZ450.
ITp/atva MX Gnc update
“Digger” Doug Gust, on his Suzuki LTZ-450, won the Pro-class overall at the Gatorback motocross race in Gainsville, Florida. Jeremiah Jones took the number two spot and John Natalie, Jr., placed third. This year’s Pro class is last year’s Pro Production class, in which racers are required to ride ATVs with stock chassis. psb