May 6, 2004
Filed under Features
Kawasaki expands promotion package with Raceway
Kawasaki Motors Corp. and Infineon Raceway have put together a multi-year strategic partnership that will make Kawasaki the “Official Motorcycle, ATV and Personal Watercraft of Infineon Raceway.”
The three-year partnership will give Kawasaki the title sponsorship of the nationally televised AMA (American Motorcyclist Association) U.S. Chevy Trucks Superbike Championship event at Infineon Raceway. The event will be known as the Kawasaki Showdown, beginning with the 2004 season. This expands a relationship with Kawasaki, which had been the “Official Motorcycle of Infineon Raceway” for the last three years.
Kawasaki also will receive a hospitality package, dominant signage, and rights to use the Infineon Raceway name and logo in consumer-based promotions. The partnership will also include the benefits associated with the NASCAR NEXTEL Cup and NHRA POWERade Drag Racing Series, two other premiere events on the Infineon Raceway calendar each year. Another piece of the partnership will be an annual consumer sweepstakes for race fans, where one fan will be a winner of a new Kawasaki Ninja motorcycle.
Speedway Motorsports (NYSE:TRK) is a leading marketer and promoter of motorsports entertainment in the U.S. It owns and operates Atlanta Motor Speedway, Bristol Motor Speedway, Infineon Raceway, Las Vegas Motor Speedway, Lowe’s Motor Speedway and Texas Motor Speedway, as well as the Performance Racing Network (PRN). For more information, visit www.gospeedway.com.