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Snowmobile Report – Job shifts at Bombardier

May 10, 2004
Filed under Features

Bombardier Recreational Products has shuffled its public relations and marketing department for the snowmobile division. Francois Tremblay will head up the snowmobile marketing group as marketing director. He will be based in Valcourt, Quebec.
David Thompson will take on a new roll as the director of public relations and competition for all recreational brands. Thompson, who has been the public relations director for Ski-Doo, was most recently in charge of public relations for the Evinrude and Johnson brands. He will work out of the Sturtevant, Wis., office. Steve Cowing, the Minneapolis, Minn.-based snowmobile competition and media relations manager, will report to Thompson and expand his responsibilities to include ATV and watercraft racing. Marc Lacroix will continue to head up public relations activities for Canada, working in Valcourt.
Julie Johnson is in the newly created position of shows and events director. She will head up the new department for all product lines in the U.S. She will work in the Sturtevant office.
Manon Pelletier, co-op and cost optimization manager, will handle co-op and cost optimization across all product lines. She will also handle media buying. Pelletier will be based in Valcourt.
Roland Larochelle will oversee all market planning and forecasting for all product lines as marker planning manager. He will work out of Valcourt.
In a newly created roll of product management expert, Martin Auger will be responsible for improving product management effectiveness for all product lines. He will be based in Valcourt.
Annie Perron, who previously worked in the ATV marketing department, is now in charge of the advertising and media relations for the Parts/Accessories and Clothing division for Ski-Doo, Sea-Doo and Bombardier ATV.
Team Changes At Scheuring
Polaris snocross racer Carl Schubitzke will ride for the Amsoil/Polaris Scheuring Speed Sports team for the 2004-05 season, replacing long-time driver Justin Tate on the roster. Team owner Steve Scheuring said the 22-year-old Schubitzke signed a one-year contract with the team in mid-April. Schubitzke sat out most of the 2003-04 season with a wrist injury. Scheuring cited “consistency” for not renewing Tate’s contract. Tate joined the Amsoil team five years ago, and said he’s looking to drive for another Polaris team this winter. Dennis Eckstrom has renewed his contract with the Amsoil team.
Classic Snowmobile Roundup
Arctic Cat Inc., in conjunction with the Snowmobile Hall of Fame in St. Germain, Wisconsin, will sponsor a Classic Snowmobile Round-Up on May 30. The event will take place in St. Germain Town Park in St. Germain. Registration is $3 per sled. psb

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