June 28, 2004
Filed under Features
It’s that time of year again, the time when OEMs hold business meetings for dealers to discuss the latest programs and show off the newest machines. During a four-week period in May and June, Powersports Business editors attended meetings held by Arctic Cat, Suzuki and Yamaha.
It was interesting, of course, to talk with company officials and dealers about their new offerings, about competitive products, and about trends across the industry.
At its ATV meeting in Cancun, Mexico, Arctic Cat showed dealers its new proprietary engine being built in Thief River Falls, Minn., explained its partnership with retailers Gander Mountain and Bass Pro, and introduced an industry first — a certified used ATV program. It also showed a side by side ATV prototype.
Suzuki rebadged its entire on-road motorcycle lineup, introducing the new Boulevard brand. It’s also offering the new QUV side by side (a rebadged Mule from Kawasaki) and a new 700 King Quad ATV.
Yamaha said good-bye to Jim Gentz, who retires as president, effective July 1. It also came up with a surprise — while the industry is going to four-strokes, Yamaha is building new two-strokes for some of its off-road bikes. It also introduced the Majesty, a 400cc, four-stroke scooter. See Page 4 for details. psb