Yamaha Joins ORBA
August 27, 2004
Filed under Features
Yamaha Motor Corporation, U.S.A. has become a member of the Off-Road Business Association (ORBA), a non-profit organization established to promote, protect, and represent the Off-Highway Vehicle (OHV) Recreation Industry.
“We have been watching ORBA’s progress over the last several years and have concluded that ORBA’s staff is performing a valuable service to the off-road recreation industry,” said Mike Schmitt, Division Manager for Yamaha, U.S.A.
“The major Original Equipment Manufacturers in the Powersports Industry are recognizing that ORBA is playing a major role nationally in protecting OHV recreation opportunities” said Roy Denner, ORBA’s president and CEO.
ORBA is based in Santee, Calif. Other major powersports OEM involved with the association include Kawasaki Motors Corporation, U.S.A. and KTM North America, Inc. Scot Harden, vice president of marketing at KTM N.A., serves as a member of ORBA’s Board of Directors.