Sled Sales by the Numbers
September 9, 2004
Filed under Features
There are more than 1.7 million snowmobiles registered in the U.S., up 50% during the past six years, according to Ed Klim, president of the International Snowmobile Manufacturers Association (ISMA).
For 2004, total North American snowmobile sales were approximately 157,000 units, down 4.5% from sales in 2003. Sales in the U.S. reached 109,750 units, down approximately 5%, while sales in Canada fell by 4% to 48,556 units.
A recent survey of snowmobile dealers conducted by Timothy Conder, market analyst for A.G. Edwards & Sons, showed snowmobile preseason orders were below expectations, yet dealers reported significantly cleaner inventories compared to the prior year.
“Given the significantly cleaner dealer channel inventories, we feel confident that the snowmobile market will experience growth in the 2004/2005 season,” Conder said, estimating retail unit sales to increase approximately 2.8% in the 2004/2005 season, with higher growth expected internationally versus the more mature North American market.
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