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Polaris Taps Marketing Specialist McKinney

October 29, 2004
Filed under Features

Polaris Industries Inc. named McKinney as its agency of record Oct. 28.
Founded in 1969 and headquartered in Durham, N.C., McKinney is an independent operating unit of Havas, a NASDAQ-listed firm that is one of the world’s largest communications companies. McKinney will provide a full range of integrated marketing communications solutions to Polaris that includes strategic leadership, creative development and media buying and planning responsibilities for all Polaris brands.
McKinney’s client list includes American Airlines Cargo, Audi of America, First Citizens Bank, Full Frame Documentary Film Festival, Lands’ End, the NASDAQ Stock Market, Rare Hospitality, Inc., Travelocity, and XO Communications.
Polaris will continue its relationships with Denver-based The Integer Group, which handles dealer promotional advertising, and Minneapolis-based public relations firm Weber Shandwick, as well as direct marketing supplier Penn Garritano.

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