Honda has become the latest OEM to showcase its motorcycles in the Manufacturer Showcase on CycleTrader.com. The Manufacturer Showcase allows visitors – i.e., consumers – to preview the new bike models from featured manufacturers.
All of a brand’s new models will be displayed once a visitor clicks on a ‘Featured Manufacturer’. Then, each model can be viewed in closer detail, or the visitor can link to the manufacturer’s official home page.
The Honda brand currently yields approximately 620,000 monthly searches on CycleTrader.com, and has been the leading searched manufacturer on the website for the past two years. Currently, 12,500 of the ads on CycleTrader.com are for Honda, which is 15% of the total number of ads on the site.
“By featuring vehicles in the Manufacturer Showcase, Honda can easily track how many potential buyers visit their website directly from ours,” said Dawn Anderson, National Accounts Manager for CycleTrader.com.
Other OEMs taking part in the CycleTrader.com Manufacturer Showcase are Buell, Kawasaki and Victory.
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