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Gander Mountain Inks Deal with Genmar Boats

January 18, 2005
Filed under Features

Gander Mountain Company and Genmar Holdings, Inc. announced an agreement to sell and rent several Genmar boat lines at select Gander Mountain stores. Gander Mountain is a licensed retailer of Yamaha outboard motors, and also sells and services Arctic Cat and Kolpin brand ATVs.
Gander Mountain plans to sell three lines of boats: the Stratos and Champion 17-foot to 21-foot fishing boats featuring Yamaha engines; and Seaswirl 17-foot to 23-foot runabouts, deckboats, bowriders and fish-n-skis featuring Volvo-Penta engines. Additionally, some stores will offer rental of Triumph boats, including both fishing and family runabout models in various sizes.
Gander Mountain says it will leverage its existing ATV service centers to accept boat trade-ins and offer retail financing and service.
“Our customers, as active participants in a broad range of outdoor activities, have asked us to expand our boating and marine businesses so they can purchase everything they need to enjoy their outdoor lifestyle in one convenient location,” said Gander Mountain President and CEO Mark Baker.
Based in Minneapolis, Gander Mountain Company was founded in Wilmot, Wisc., in 1960 as a catalog operation. The company currently operates 82 Gander Mountain stores in 14 states, and expects total revenue for the 2004 fiscal year to be in the range of $640 million to $645 million, an increase of approximately 31% over revenue of $489 million during 2003.
Genmar is the builder of 15 brands of recreational boats: Aquasport, Carver, Champion, Four Winns, Glastron, Hydra-Sports, Larson, Marquis, Nuvari, Ranger, Seaswirl, Stratos, Triumph, Wellcraft and Windsor Craft.

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