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BMW Cycle Sales Slip in 2004

January 28, 2005
Filed under Features

The Munich-based BMW Group posted 2004 year-end revenues of euro 44.335 billion, 6.8% higher than the euro 41.525 billion posted in 2003.
Total worldwide motorcycle sales were 92,266 units, a .7% drop from the 92,962 units retailed in 2003. The company says revenues from motorcycle sales in 2004 were euro 1.029 billion, down 2.5% from revenues of euro 1.055 billion in 2003.
BMW Motorrad USA retailed 13,316 new units in 2004, the company’s second best year in the United States following sales of 15,299 units in 2003.
Collectively, sales of the RT, GS and LT models accounted for 51% of BMW motorcycle sales in 2004. The company says sales were largely influenced by demand for the R 1150 RT, despite the fact that it was in its final production year and will be replaced with the R 1200 RT.
Other models not returning for 2005 include the R 1200 C, R 1200 Montauk, the R 1200 CLC, the K 1200 RS, and the R 1150 RS. All BMW motorcycles are built at a company facility in Berlin.
BMW Motorrad USA says sales of its parts and accessories were up 4% compared to 2003.

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