MOTORCYCLE – Kawi Introduces ROK Owners Club
February 14, 2005
Filed under Features
Kawasaki Motors Corp., U.S.A., Irvine, Calif., announced the launch of a new Kawasaki owners club, a group which replaces the Good Times Owners Club (GTOC) and is designed to enhance member benefits.
The new Riders of Kawasaki (ROK) owners club offers owners of street-legal Kawasaki motorcycles six issues of the new ROK magazine, special promotional packages, VIP hospitality at select national events and a membership kit.
A premium membership package includes a 24-hour roadside assistance program with coverage extending from the continental United States to Canada, Alaska and Hawaii.
As a part of the club’s launch, Kawasaki is giving a free one-year membership, including the roadside assistance package, to consumers of a new 2005 Kawasaki street bike. Plus, those who have a current GTOC membership will automatically become a ROK member with full premium package benefits. At the end of the one-year complimentary membership, however, those who wish to renew their membership must contact ROK to make arrangements to pay the annual fees for either the basic or premium package benefits.
An additional ROK benefit for new riders is that, upon completion of a Motorcycle Safety Foundation course or Keith Code’s California Superbike School, Kawasaki will give new members a $50 gift certificate redeemable toward parts, accessories, apparel and service at any Kawasaki dealership.
“Some clubs tend to focus a little more on one aspect of riding, such as touring, whereas ROK embraces every style of Kawasaki street bike,” said Tom Orbe, vice president of sales and marketing at Kawasaki. “Whether you’re into Ninja sportbikes, naked bikes or adventure-touring on a KLR650, it helps to provide more opportunities to ride and meet other people who enjoy doing the same things.”
Consumers seeking more information about ROK are asked to visit one of Kawasaki’s 1,500 U.S. powersports dealers. They also can apply for membership online at www.kawasaki.com.