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Dealer Expo 2006

February 13, 2006
Filed under Features

Dealers won’t tire over Western’s giveaway
Plenty of new Fly Racing apparel also will be on hand.
There will be quite a few new products and lines at the Western Power Sports booth this year, but they could get overshadowed by quite an eye-opener.
In conjunction with Michelin Tires, Western Power Sports is giving away a H3 Hummer. The 2006 vehicle, complete with the Hummer off-road suspension and seven-speaker sound system, will be on display at Western’s booth.
“It’s pretty bitchin’ if you look at it,” said Joe Parr, Western Power Sports’ national sales manager.
The Hummer won’t be given away at the Dealer Expo, but the event will serve as a place where dealers can sign up to enter the contest. Trips to the Las Vegas supercross finals also will be given away.
To qualify for the giveaway, dealers must order at least 20 street tires or 30 dirt tires from Western.
“It’s an opportunity for our dealers to win something unique,” Parr said.
Besides the unique, there’s also plenty of new items this year at Western’s booths, No. 3213, 3313, 3413.
That includes Fly Racing’s off-road apparel and gear.
There’s “so many exciting things for the ‘06 gear,” Parr said, noting a range of new Fly
Racing helmets, “from your trail riding to
your trail-slash-play rider to your serious race rider.”
Something else to check out will be Fieldsheer’s ‘06 apparel line. Western is the exclusive distributor for the line, which includes leather-riding apparel for men and women.
Other items Parr indicated that dealers should look out for:

  • Shinko Tires, a line that has “a lot of profit opportunity,” Parr said. The line includes off-road tires as well as sport radials;
  • the Acerbis product line, including its popular dual-sport taillights and headlight setups;
  • and Bobster eyewear, shatter-resistant glasses that have interchangeable lenses for motorcycle riders. psb
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