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Dealer Expo 2006

February 13, 2006
Filed under Features

Parts Unlimited to unveil new product line
Parts Unlimited plans to showcase many new products and make an announcement to its ever-growing product line at the Dealer Expo.
As Greg Blackwell, vice president of sales for LeMans Corp., which owns Parts Unlimited and Drag Specialties, said, “If anybody wants to know what’s going on, they need to be at Indy.
“It’s definitely our largest show of the year in North America.”
Parts Unlimited annually uses the expo to spotlight new products as the industry’s biggest selling season nears.
Like previous shows, Parts Unlimited and Drag Specialties will team up to share a large compound at Indy. The compound will feature several individual booths and kiosks.
A couple of those kiosks will spotlight exhaust systems. The distributor currently features roughly 32 exhaust systems and will announce an addition to that line at the show.
“We feel we definitely are the leader as far exhaust systems in the powersports industry,” Blackwell said.
Some other highlights to watch out for at the show include:

  • New helmets to the Z1R line;
  • New additions to the Arctiva snowmobile line of clothing for ‘06 and ‘07 years;
  • New apparel from the Moose product line as well as new hardware for the off-road and ATV markets;
  • Expect such additions to the Icon product lines and AMS, the company’s tire line.
  • and Parts Unlimited’s new street catalog, which will have everything from tires to chains to apparel to lubricants.
    Blackwell said the company also will be offering a special Indy discount. psb

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