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Sept. 25, 2006 – Tucker makes management, marketing moves

September 25, 2006
Filed under Features

Tucker Rocky, the Fort Worth, Texas-based distributor, has made some management changes, which occurred with a vice president’s departure.
Former Vice President of Marketing Bill Carter left the company in August to take a similar job in another industry. Tucker Rocky will not fill Carter’s position, but instead make internal changes to handle the marketing duties.
Tim Pritchard, formerly Tucker’s vice president of sales, has had his duties expanded. Pritchard now will be vice president of sales and marketing. Stephan Ulbrich, director of marketing, also will have an expanded role.
As part of the internal move, department managers will have “a little more focus on marketing aspects” than they previously had, Ulbrich said. It’s a move, Pritchard said, the company “has been wanting to do for some time.”
As part of the restructuring, Del Munoz, previously Tucker’s regional sales manager for California and Nevada, will relocate to Fort Worth and become director of outside sales. Munoz will take some of Pritchard’s former responsibilities in working with regional managers, outside sales reps and dealers nationwide.
In another management move, Tucker Rocky promoted Josh Whitaker, who came to the company nine months ago from KTM, to off-road director, focusing on MSR, Answer Racing and ProTaper brands.
Former Vice President of Marketing Carter, who was with Tucker Rocky for nine years, is now director of marketing for Traxxas, the world’s leader in ready-to-race radio controller hobby class vehicles.
“These aren’t toys,” Carter said of the company’s radio-controlled vehicles. “We’ve got a road race car that goes over 70 mph and we’ve got stadium trucks that do 45-50 mph. It’s pretty powerful stuff.”
Carter said his job change was a result of him having “a desire to do something new” and not anything to due with Tucker Rocky. “Tucker was doing great and all of the brands were doing great,” he said. “We were rocking and rolling.”
Carter said the powersports and radio-controlled vehicle industries share several common traits. Each industry is an enthusiastic business with lots of independent retail and a few big distributors.
In his new job, Carter is with an OE — Traxxis employs hundreds in its manufacturing and assembly lines — rather than the distributor side.

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