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BRP adds to its Can-Am ATV marketing group

February 27, 2007
Filed under Features

As BRP continues to develop product for ATV enthusiasts, it continues to grow its Can-Am ATV marketing department.

Former ATV media member Chaz Rice was recently hired to assist the company’s ATV media relations department.

He will be based out of his home office near Minneapolis and report to Del Bohlman, ATV product manager. Jeff Gruhlke will now focus full time on Can-Am ATV racing. Rice will be the main contact on day-to-day media requests.

Rice worked at Ehlert Publishing Group, Inc. in the editorial department of its ATV group and finished his tenure at Ehlert as ATV Sport magazine editor. He later worked as the senior member of public relations efforts for Russell Herder, an advertising firm in Minneapolis.

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