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Ducati North America posts record Q1 sales

April 6, 2007
Filed under Features

Ducati North America recorded record retail sales for the first quarter of 2007. The first three months of the year closed with retail sales up 15 percent over 2006’s record first quarter.

The new 1098 Superbike led first-quarter sales. The new arrival doubled sales of the company’s Superbike family, with more than 600 bikes being delivered to customers. The Monster and Sport Classic families balanced out the final mix with combined sales of more than 600 bikes. The remaining sales came from the Multistrada, Sport Touring and Supersport families.

“First-quarter retail deliveries have shown the 1098 is exactly the commercial success we had anticipated,” said Michael Lock, Ducati North America CEO. “With the Hypermotard just around the corner and the Desmosedici coming this fall, 2007 will be a banner year for Ducati.”

The 1098 has had a halo effect on the entire product range, the company said in a press release. Dealers are reporting strong floor traffic and record levels on interest in all of the various product families and accessories.

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