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Arai ranks highest in customer satisfaction with motorcycle helmets

June 1, 2007
Filed under Features

Arai ranks highest in satisfying motorcycle helmet owners for a ninth consecutive year, according to the J.D. Power and Associates’ 2007 Motorcycle Helmet Satisfaction Study that was released Wednesday.

The study measures the overall satisfaction of motorcyclists with their new helmet by examining 11 key areas: quietness; ventilation/air flow; de-fogging; face shield ability to keep wind out; face shield ability to resist scratching; ease of replacing face shield; scratch resistance of shell; color/graphic design; weight; ease of fastening the strap; and fit/comfort.

With an overall index score of 808 points on a 1,000-point scale, Arai performs particularly well in ventilation/airflow, and fit and comfort. Shoei follows with 803 points and receives high ratings for its face shield ability to keep the wind out and being scratch-resistant. Scorpion ranks third overall with 786 points.

The study finds that owners report paying an average of $203 for a helmet in 2007, which is a 9 percent increase from the 2006 average of $187. The average price paid for a helmet has steadily increased since the 2005 study, which is mostly attributed to an increase in sales of higher priced full-face and convertible helmets.

The 2007 Motorcycle Helmet Satisfaction Study is based on responses from 4,388 purchasers of new 2006 model-year motorcycles who provided information about their most recent helmet purchase experience and helmet use.

For more on helmet trends, see the June 4 edition of Powersports Business.

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