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Dec. 3, 2007 – Motorcycle Digest

December 3, 2007
Filed under Features

Big Dog Unveils Interactive Web Site
Big Dog Motorcycles has launched its newly redesigned Web site with more interactivity, content and user-friendly navigation, the custom bike manufacturer said in a statement Nov. 8.
The Web site now has 360-degree walk around views of the motorcycles, videos, moving images, a reorganized accessories section and an online virtual clothing and collectibles catalog.
Visitors to the site are invited to watch videos, take a tour throughout the entire manufacturing process, read company news and check out the 2008 model line-up. Visitors also can download screen savers and wallpaper, read an e-newsletter or check out current job postings. Big Dog added a zip code-based dealer locator as well.
The new Web site also will soon include a portal where Big Dog owners can communicate, exchange destination ideas, favorite rides and develop camaraderie in their local areas; a new online gallery of custom seats; more videos; and even a place to listen to Big Dog radio commercials.
Ridley Unveils 2008 Trike, Other New Model
Ridley Motorcycle Co. recently introduced its 2008 line of fully automatic transmission models, which includes more vehicles at a wider price range.
For the new year, Ridley has added models to improve its product price range from an entry model price of $13,995 to a new three-wheel model that has a base price of $25,995. In all, eight models will be offered by Ridley, which has already begun shipping to its dealer network of more than 60 locations.
“Our focus is on delivering a motorcycle that fits the needs of the new market,”said Ridley owner Clay Ridley. “It seems that so many companies are trying to revamp their line by adding a sixth gear. We’re taking the gears completely out of the equation and letting riders get back to actually riding.”
Added to the list of improvements for the new year model is Ridley’s new “2-Year Plus” factory warranty.
Indian Breaks Ground On First New Dealership
Indian Motorcycle broke ground Oct. 31 in Lowell, N.C., on a dealership. It’s the first of 50 dealerships the company plans to have in place by 2010, according to the company’s press release.
The ground breaking ceremony was attended by Indian Motorcycle’s Chairman Stephen Julius, President Steve Heese as well as the Charlotte and Gaston County Chambers of Commerce, the Mayor of Lowell, the Gaston County Board of Commissioners and Economic Development Committee and the mayor of Kings Mountain, N.C.
Indian Motorcycle has been around for 106 years. It opened its new manufacturing facility in North Carolina in July 2006, and it’s in pre-production. The company plans to release a 2009 model year Chief next year. psb

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