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Retail sales continue to struggle

April 21, 2008
Filed under Features

Sales of new motorcycles, ATVs and scooters were down more than 15 percent through March as ATVs, on-highway and off-highway motorcycles experienced sluggish sales, according to data compiled by the Motorcycle Industry Council (MIC).

Sales of quads in the first three months decreased 20.8 percent from the same time last year, to 114,675 units. Street motorcycle sales also suffered, down 11.2 percent from the same period in 2007, to 116,316 units. In March, monthly on-road sales were down 19.3 percent.

Off-highway bike sales dipped significantly — down 17.1 percent — in the first quarter, while scooters and dual motorcycles reported increases of 23.6 percent and 7.5 percent respectively

For more on the industry’s first quarter, read the May 12 edition of Powersports Business.

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