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Suzuki consolidates its business units

July 15, 2008
Filed under Features

American Suzuki Motor Corp. announced that it will consolidate its independent business units — automotive, motorcycle/ATV and marine, along with corporate operations — under a new president.

Suzuki said all of the changes are focused on internal restructuring and do not affect the separate dealer bodies that support each of the company’s product divisions.

New President Kinji Saito, who most recently served as deputy executive general manager of global marketing at Suzuki Motor Corp. in Japan, will oversee all of the operations, sales and marketing activities of American Suzuki.

Rick Suzuki, who has served as chairman of American Suzuki, will become its board advisor. Masaaki Kato, president of the motorcycle, ATV and marine operations, will now become executive vice presidents of the consolidated company and will continue to oversee their respective operations.

“American Suzuki believes it is very important to make changes and respond to the evolving needs of American consumers,” Saito said in a press release. “It is ideal for all of our divisions to work more closely together, plan together and communicate together as a single company, rather than as separate business units.”

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