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MIC report: Industry new unit sales down close to 11 percent

October 21, 2008
Filed under Features

Industry new unit retail sales have dropped close to 11 percent in the first three quarters of 2008 compared to the year-ago period, according to Motorcycle Industry Council (MIC) data.

Included in that drop was a rough September, where new unit sales dropped more than 23 percent compared to September 2007, according to the MIC report. The report only includes MIC-member manufacturers and does not take into account UTV or new entry OEM sales.

For the year to date, on-road motorcycle sales, which represent the largest MIC retail category, is down 2.1 percent from a year ago. ATV sales, however, have declined 25 percent and off-road motorcycle sales have dropped by a similar percentage.

For more on the first-quarter report, see a future edition of Powersports Business.

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