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Harley-Davidson guarantees Sportster trade-in value

December 24, 2008
Filed under Features

Harley-Davidson will guarantee the value of its Sportster motorcycles by backing their trade-in value, the company reported in a news release.

Harley riders who either buy a new Sportster or trade in their recently purchased Sportster between Dec. 26, 2008-March 31, 2009, will receive the original MSRP value when they trade up to a Harley-Davidson Big Twin or VRSC motorcycle.

Mark-Hans Richer, Harley-Davidson senior vice president and chief marketing officer, says the guarantee is driven by the motorcycles’ strong value.

“Our strong trade-in values allow us to offer something nobody is likely to match,” he said in the release.

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