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S&S Cycle to expand into a new parts and accessory segment

February 10, 2009
Filed under Features

CINCINNATI — V-twin engine and component manufacturer S&S Cycle is broadening its parts business into the UTV market, CEO George Smith told Powersports Business.

Smith was on hand for the V-Twin Expo, an annual show that drew close to 400 aftermarket companies and manufacturers to Cincinnati’s Duke Energy Center from Feb. 6-9.

Smith said S&S Cycle will showcase some of its new kits for Polaris’ RZR at the upcoming Dealer Expo in Indianapolis.

The LaCrosse, Wis.-based manufacturer is expanding its parts business partly in response to a weakening in the custom V-twin industry. S&S Cycle has been a major engine supplier to many of that segment’s largest manufacturers.

For more on S&S Cycles’ future plans, see an upcoming edition of Powersports Business.

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