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Pro Yamaha helps dealers increase profitability

February 13, 2009
Filed under Features

Yamaha Motor Corp., U.S.A.’s Pro Yamaha program has had more than 100 participants achieve Pro Yamaha status since it began in September 2007. The program is intended to help dealers improve customer satisfaction and dealer profitability, according to a company press release.

Yamaha dealers need to meet specific criteria to earn the status, and once they do, they’re rewarded with incentives to maintain high levels of customer service and support.

The manufacturer has seen a positive response from dealers, says Yamaha Motorsports President Henio Arcangeli.

“Pro Yamaha raises the industry standard for sales support, service and customer retention and ultimately makes our dealers more profitable,” he noted in the release. “Yamaha is excited about the response we have seen from our dealer partners and from their successes as part of the program.”

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