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Harley-Davidson’s retail sales down 13 percent through February

March 6, 2009
Filed under Features

After experiencing strong international growth over the past few years, Harley-Davidson has reported a weakening in that sector.

In a rare retail sales report between quarters, Harley-Davidson reported a 13 percent decrease in overall motorcycle retail sales for the first two months of 2009 compared to the previous-year period. That overall decrease included a 21.5 percent dip in international sales.

In the United States, Harley-Davidson said its retail sales have fallen 9.4 percent compared to the same period last year.

Harley-Davidson has not made an adjustment in production, believing it will manufacture between 264,000-273,000 motorcycles in 2009.

The company said the rare retail sales report between quarters is a result of “the unprecedented economic conditions.”

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