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Mar. 9, 2009 – Honda’s bike sales dip in N. America

March 9, 2009
Filed under Features

Honda’s worldwide motorcycle retail sales increased in its third quarter despite decreases in its European and North American markets.
Honda reported a 7 percent rise in its motorcycle division sales worldwide in its third quarter, which ended Dec. 31.
Overall the company experienced a nearly 17 percent decline in sales as its auto industry sales fell and it experienced a negative currency exchange impact. The company estimated if calculated at the same exchange rate, its sales would have decreased by less than 4.5 percent.
The company’s net income for its third quarter was $222 million, a nearly 90 percent decline from the year-ago period. Honda’s powersports division sales in North America fell 26.4 percent to 75,000 units. That total includes motorcycles, ATVs and PWC. For motorcycles alone, Honda’s North American sales totaled 48,000, a decrease of 7.6 percent.
The company’s motorcycle sales also fell in Europe (21.3 percent) and in Japan (18.5 percent) but rose in Asia and its “other regions,” including Brazil, India and Vietnam.
For its first nine months of its fiscal year, Honda’s powersports division sales have totaled 248,000 in North America. That is an 18 percent reduction compared to the previous year period. For motorcycles alone, Honda is down 9 percent at 143,000 in North American compared to the prior-year period.
Honda’s auto sales fell 5.1 percent in its third quarter to 940,000 units. For its first three quarters, the company’s auto sales are down only 1.3 percent. psb

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