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Kawasaki cancels dealer event, puts those resources into consumer programs

April 16, 2009
Filed under Features

Kawasaki Motors Corp., U.S.A. announced the company will not hold a national dealer meeting this year, but rather will enhance its focus on retail consumer-oriented programs.

“While we enjoy the annual opportunity to meet with all of our dealers under one roof, today’s economy dictates a different approach, which will become increasingly important as long as current economic conditions prevail,” Tony Murr, Kawasaki Motors Corp., U.S.A.’s vice president of sales, said in a press release.

Murr said the company has been expanding its presence on the Internet and has recently launched a multi-part promotion — the Greenlight Sales Event — for the spring and summer months. The promotion is heavily backed by television, print, Internet and direct-mail advertising, and features an industry-first combination of mobile-phone texting with in-store sweepstakes prize confirmations that will increase dealer floor traffic during a key sales period.

Kawasaki said it also has several new product introductions planned, which will encompass virtually all of the company’s product categories. Murr said the upcoming product introductions also will be heavily promoted in order to generate prospective customers for Kawasaki dealers, and he indicated that several unique outreach efforts are in the planning stages.

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