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Jul. 13, 2009 – Aftermarket Digest

July 13, 2009
Filed under Features

Distribution change for Scorpion helmets

The parent company of ScorpionExo helmets has changed its U.S. distribution plan, allowing for both Scorpion Sports Inc., the original distributor, and national distributor Tucker Rocky to carry the helmet line.
However, Scorpion Sports Inc., a dealer-direct company, will remain the exclusive provider of the ExoWear collection.
“Co-distribution was never part of the original business plan, but difficult economic times create strange alliances,” Eric Anderson, Scorpion’s vice president of sales and marketing, said in a Scorpion Sports press release.
The release says the new distribution plan was orchestrated by Scorpion’s parent company, Kido Sports of South Korea.
Anderson notes that in no way is Scorpion Sports getting out of the helmet business.
Scorpion Sports also will remain the customer service support, R&D, advertising and public relations providers for the brand.

SuperTrapp Offers Exhaust Display Program to Dealers

SuperTrapp Industries, a manufacturer of comprehensive performance exhaust systems for a variety of motor vehicle applications, has launched a Dealer Exhaust Display Program to help increase dealership sales.
SuperTrapp will give dealers a 30 percent discount off of their already discounted dealer pricing on all SuperTrapp exhausts and accompanying end caps used for display.
What does that mean for dealers? According to Gina Pastuszynski, marketing manager for SuperTrapp, “It means the most cutting edge designs and performance enhancing exhausts can be displayed on dealers’ showroom floor bikes or on the exhaust wall behind the parts counter. After all, customers are visual. They want to know what the pipes will look and sound like on their bike.”
All SuperTrapp asks in return is that dealers take a high resolution picture or two and e-mail them to SuperTrapp at Marketing@SuperTrapp.com with a brief testimonial of which exhaust was ordered, what the customer feedback was and how displaying SuperTrapp exhausts helped increase dealerships sales. SuperTrapp will then plug dealership on their web site and in Pipeline, their quarterly newsletter.
For more information, contact Marketing@SuperTrapp.com or 216/265-8400.

Odyssey Batteries Named Partner of racing group

Richard Childress Racing and EnerSys Energy Products Inc., through its line of Odyssey batteries, have reached agreement for Odyssey Battery to become a technical partner of Richard Childress Racing.
Richard Childress Racing, which is celebrating its 40th anniversary, has earned more than 180 victories and 12 NASCAR championships, including six in the Sprint Cup Series with Dale Earnhardt
The Odyssey batteries logo will be carried on the No. 07 Jack Daniel’s Chevrolet team with driver Casey Mears.
Odyssey batteries are manufactured by EnerSys Energy Products Inc., a wholly owned subsidiary of EnerSys. EnerSys is a global leader in stored energy solutions for automotive, military and industrial applications.

Elka Suspension names communications manager

Elka Suspension, a manufacturer of high-performance suspension systems, announced Robert Jetté as public relations and communications manager for its powersports segment.
The addition of Jetté, the author of the “ATV Guide” since 2001 and as editor-in-chief for “ATV Trailrider” and “Le Monde du VTT” magazines in Canada, will allow the company to increase its visibility and presence in its main markets.
A major part of Jetté’s mandate will be to strenghten Elka’s business relationships within the industry in North America, Europe and other international markets. PSB

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