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Jul. 13, 2009 – ATV Digest

July 13, 2009
Filed under Features

BRP names new ATV race manager

Jimmie O’Dell, an off-road racing veteran with more than 35 years of experience, was appointed as BRP’s new ATV race manager. He will help develop a vision for the Can-Am program and work with the race teams, staff and racers.
O’Dell also will work with BRP’s marketing, technical and engineering departments to achieve performance results aimed at promoting and benefiting the Can-Am ATV brand, the company announced in a press release.
O’Dell’s experience and passion for racing makes him a great fit for the BRP brand, says Denis Morin, vice president of product development for Ski-Doo and Sea-Doo.
“We are very excited to have Jimmie come onboard to the Can-Am ATV race program,” Morin said in the release. “He brings a large amount of passion for racing and has a long history of off-road experience both as a racer and employee. Jimmie is a perfect fit for us and he brings a great personal perspective to our race program.”
O’Dell agreed, “This is a great fit for me both personally and professionally. I’m extremely excited I get back to my passion – my love for racing, and I look forward to rolling up my sleeves and immersing myself into the world of Can-Am ATV racing.”
He began working for BRP in 2001 as a district sales manager in the southeastern United States.

Yamaha Launches www.TruthAboutRhino.com

Yamaha Motor Corp., U.S.A., has launched www.TruthAboutRhino.com. The new Web site has been created to provide accurate information about Yamaha and its Rhino side-by-side vehicles and the company said to combat a recent flurry of inaccurate information and negative advertisements targeting the vehicle, and to encourage Rhino customers and the off-road industry to show their support for the side-by-side segment.
Some sections of the site offer Yamaha’s safety recommendations and product specifications, while others highlight the many awards and accolades that the Rhino has received.

NOHVCC’s Webinar sessions now available online

The National Off-Highway Vehicle Conservation Council (NOHVCC) announced the schedule of the first module of its Public Land Advocacy webinar series.
This four-part series is designed to assist government agency personnel, OHV enthusiasts and other interested parties with creating and maintaining sustainable OHV trails.
Due to funding provided by the Motorcycle Industry Council, the Specialty Vehicle Institute of America and the Recreational Off-Highway Vehicle Association as well as Yamaha OHV Access Initiative Program, this webinar series is free.
For more information and to register for the webinar sessions, go to www.nohvcc.org or call 800/348-6487. psb

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