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Custom Chrome celebrates 40 years with events

July 14, 2009
Filed under Features

In celebration of its 40th anniversary of serving the V-twin industry, Custom Chrome International (CCI) has planned a world tour of events, including the return of the Custom Chrome International Dealer Show.

“The past year has been a tremendous time of rebuilding and rebirth for the CCI brand,” Holger Mohr, CEO of Custom Chrome, said in the release. “We will not let this milestone pass without a shout.”

The CCI Dealer Show will take place Friday through Sunday, March 12-14, 2010, at the company’s headquarters in Morgan Hill, Calif. Friday will be dedicated to seminars and sales representative training, while Saturday and Sunday will be focused on the dealer event itself. “It seems perfectly fitting that 2010 will not only mark our 40th anniversary, but also the return of what has historically been one of the most significant annual events on the V-twin industry calendar,” Mohr said in the release.

CCI also announced a European Dealer Show in Mainz, Germany, March 27-28, 2010, a dealer reception at the Moon Eyes Show in Japan and a dealer reception at the Gold Coast Rally in Australia. The company also will soon be releasing dates for its international event schedule and additional celebration events.

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