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Harley to eliminate more positions in wake of declining sales

July 16, 2009
Filed under Features

Harley-Davidson Inc. announced another round of layoffs as its U.S. motorcycle retail sales fell more than 35 percent in its second quarter.

Harley-Davidson will reduce its hourly production workforce by 700 positions and its salaried staff by 300, the company announced this morning. These reductions come after Harley-Davidson earlier this year announced it was eliminating 1,400-1,500 hourly production positions in 2009-2010 along with 300 salary positions.

“We are committed to doing what is required to enable Harley-Davidson to operate as a competitive business and employer over the long haul,” Harley CEO Keith Wandell said in a press release.

Harley’s worldwide motorcycle sales fell by 30 percent in its second quarter over the year-ago period, with international sales down 18 percent.

Harley said although its U.S. sales fell by 35 percent, its relevant market declined by 48 percent.

For more on Harley’s second quarter, see an upcoming edition of Powersports Business.

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