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Polaris reports decrease sales in several retail segments

July 16, 2009
Filed under Features

Polaris Industries reported across-the-board reductions in retail sales in its second-quarter earnings report.

Polaris reported a 24 percent decrease in revenue in its second quarter compared to the prior year as both its off-road and on-road divisions experienced retail slowdowns in the quarter, which ended June 30.

The company’s off-road revenue, which includes its ATV and side-by-side businesses, decreased 25 percent, with U.S. core ATV sales off by a larger percentage than its UTV business.

Victory’s retail sales were off in the 30-percent range and Polaris’ wholesale sales for Victory were off even more.

Polaris did say that in almost all areas it has reduced both dealer and factory inventory levels.

For more on Polaris’ second quarter, see an upcoming edition of Powersports Business.

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