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Victory moves to grow its touring presence with its 2010 lineup

July 23, 2009
Filed under Features

Victory Motorcycles is adding four new models for its 2010 lineup, two of which are designed specifically for the touring segment and two more to add to the brand’s lower price-point offerings.

“While we and all of our key competitors are facing huge economic headwinds right now, we clearly want to position the business — for Polaris and our Victory dealers — to regain growth in retail sales and market share, as the market stabilizes and starts to grow again,” said Mark Blackwell, Polaris Industries’ vice president of motorcycles.

Victory moved to grow its retail presence by not only expanding its touring lineup but also taking steps to make its cruisers more appealing to a wider audience and by introducing technology on its premium models that could draw the higher-end crowd.

“If you’re a classic cruiser rider, if you’re a custom cruiser rider, if you’re a performance cruiser rider, Victory now has a bike for you,” Gary Gray, Victory’s product manager, said at the unveiling.

Victory’s new models include:

  • the Cross Country and Cross Roads, two cruiser baggers that feature Victory’s 106-cubic inch engine with a 6-speed transmission. The two touring bikes have frame designs that are similar to Victory’s first entry into the touring segment, its Vision.
  • Victory Vision 8-Ball: This new addition allows riders to sit lower in the saddle compared to last year’s Vision and is in many ways a blacked-out, lower price point version (expected MSRP: $17,999) of Victory’s first touring bike. “There’s a lot of people out there that love the Vision,” Gray said, noting those same people don’t necessarily want all the bells and whistles of the Vision. “They don’t need things like the stereo and cruise control. They want a good base bike to start touring.”

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