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Dealer icon killed in motorcycle accident

July 31, 2009
Filed under Features

Bruce Rossmeyer, the founder of multi-line dealership complex Destination Daytona and owner of a number of Harley-Davidson dealerships, was killed in a motorcycle accident yesterday, according to the American Motorcyclist Association.

Rossmeyer was on a ride with a five other motorcyclists in the western part of Wyoming. At about 11 a.m., the group attempted to pass a pickup truck pulling a camping trailer.

The News Journal Online quoted Lt. Shawn Dickerson of the Wyoming Highway Patrol saying, “The pickup slowed and activated his left signal. Four of the motorcycles passed to the left… When Mr. Rossmeyer attempted to pass, the truck made its left turn and he hit the driver’s side door. The sixth motorcycle swerved to the right and avoided collision.”

Rossmeyer was the owner of Daytona Beach Harley-Davidson. He also owned a number of other Harley-Davidson dealerships around the country. He was riding to the Sturgis motorcycle rally in Sturgis, S.D., at the time of the accident.

Rossmeyer, also a co-owner of two Daytona Beach area car dealerships. was a father of five and the grandfather to seven.

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