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Nov. 2, 2009 – Aftermarket Digest

November 2, 2009
Filed under Features

Tucker Rocky makes changes to its sales team
Tucker Rocky Distributing has announced changes within its sales and customer service areas.
The national distributor announced new leadership for its inside and outside sales teams, a company press release stated.
Tim Pritchard, Tucker’s vice president of sales, chose to leave the company, the press release said.
Joe Galvin, previously a regional sales manager for Tucker, will now lead the company’s outside sales as vice president of sales. Galvin has previous experience as a sales representative for Tucker Rocky, Fox and No Fear.
Leading Tucker Rocky’s inside sales team will be Debbie Bell, who has been promoted to vice president of customer service and inside sales. Bell began her career in customer service in the Tucker Rocky Kansas City operations and over the years has taken on additional responsibilities.
Dave Casella continues to lead and manage all Tucker Rocky off-road brands, including MSR, Answer and ProTaper.
“In recognition of our changing environment and challenging economy, Tucker Rocky continues to evaluate our corporate structure and identify opportunities for continued support of the industry’s dealers and future growth,” the company’s press release stated.

Trailer manufacturer has new owner
Universal Trailer Holdings Corp. (UTC) recently purchased cargo trailer manufacturer Wells Cargo, according to a release from Universal Trailer.
“The acquisition is a terrific strategic fit with UTC’s goal of offering the best value across a broad range of trailer products,” UTC President Tom Frey said in the release. “It completes our quality cargo trailer offerings in every price category.”
Kevin Page, president of Haulmark Industries, UTC’s existing cargo trailer business, has been named president of the Universal Trailer Cargo Group, which will include both Haulmark and Wells Cargo.
Wells Cargo has approximately 350 employees at six manufacturing locations across the United States. The Elkhart, Ind.-based business launched the first enclosed trailer company in 1954, UTC said. Besides Wells Cargo and Haulmark, UTC is home to the Featherlite, Sooner, Exiss and Miley trailer brands.

Distributor, scooter OEM form partnership
Starting mid-November, Martin Racing Performance (MRP) will take over all OEM parts and aftermarket distribution of CMSI products, according to a press release submitted by the companies.
“Given the recent economic downturn we felt we could better integrate and expand in a down market while working with specialists in the area of scooters,” Tom Lynott, president of CMSI, said in the release.
CMSI markets and distributes a broad range of brands, including TNG (Twist n’ Go) and PM Tuning Racing Products as well as Innovative Soft Storage Solutions.
As part of the agreement, MRP will be absorbing the parts distribution of PM Tuning USA and the Soft Storage merchandise while CMSI focuses on
the unit sales.

VP Racing NAMED OFFICIAL FUEL OF GAINESVILLE
Gainesville Raceway recently announced a three-year agreement naming VP Racing Fuels the track’s official fuel through 2012.
The agreement calls for VP to be Gainesville Raceway’s exclusive supplier of race fuels, including VP110, C12 and Motorsport 103 in bulk. VP also will maintain pail and drum inventory of its most popular specialty fuels, including C16, Q16, U4.2, M1 and M5 Methanol and others. In servicing the track, the VP Southeast distribution center based in Ft. Lauderdale will staff the track full time, providing on-site technical support to racers with fuel-related questions.
“We’re excited to grow our relationship with VP Racing Fuels,” said Don Robertson, executive general manager of Gainesville Raceway.
“Gainesville Raceway is one of the premier tracks in the country and we’re looking forward to having our staff on site to consult directly with its racers about their fuel needs and help improve their performance and consistency,” said Mark Klein, regional manager-VP Southeast.

Wire Plus Launches New Web site, dealer options
Rick Marler, president of Wire Plus Powersports Electronics, has announced the launch of the company’s new Web site, www.wire-plus.com. This new Web site features product shots and descriptions, colorful graphics, easy-to-follow installation instructions, product schematics and wiring diagrams.
“Our new Web site will also have an ‘overstock’ products section featured on it where we offer various products at a specially discounted price,” Don Bromlow, national sales manager for Wire Plus, said in a press release. “Check back often for overstocks, one-of-a-kinds, and specially priced discontinued products.”
Dealers can now check out both retail and dealer pricing online. They will be able to create an account on Wire Plus’ new site and enroll in their online dealer program, which includes monthly e-mails about new products, specials and discounts. New dealers also can fill out a dealer application online and become a dealer for Wire Plus.
Wire Plus has been providing products for the V-twin market for the past decade.

Genuine Innovations hires new global sales manager
Genuine Innovations hired John Snelgrove as its new global sales manager last week. According to a release from the company, Snelgrove will become a vital part of Genuine Innovations’ commitment to connect more with the motorsports market in 2010.
“With over 10 years experience in the motorcycle industry, John will add valuable insight to our team and help us to better connect with and meet the needs of our motorsports customers,” Marty Mares, CEO of Genuine Innovations, said in the release.
Snelgrove brings more than 13 years of sales and marketing experience to Genuine Innovations. The company believes his high energy and ability to anticipate trends and capitalize on emerging opportunities will make a positive impact on its relationships with customers in both the bicycle and motorsports segments.
Also recently announced was the hiring of James Malta with the re-launching of the Genuine Innovations Road Rep Program. Malta will spend the next year visiting dealers in every region of the country.

HiPer Launches Facebook Page for Customers, Racers
With new products coming and fresh race reports every weekend, HiPer, a manufacturer of ATV wheels and safety products, has developed a Facebook page for customers, racers and dealers.
In addition to the latest company news, promotions and prizes will be given to fans for their photos, feedback and updates.
In the future, new products will be previewed through the Facebook site before their official launch. In order to become a fan, simply log in to Facebook and search for “HiPer Technology.”

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