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Acquisition of aftermarket company announced

November 6, 2009
Filed under Features

The corporation behind Wiseco Performance Products and other aftermarket companies has broadened its portfolio.

Performance Motorsports Inc. (PMI), which owns Wiseco as well as JE Pistons, K1 Technologies and ProX Racing Parts, has purchased the assets of Innovate Motorsports Inc. Innovate is a supplier of universal digital tuning tools for internal combustion engines.

“Innovate Motorsports is an exciting addition to our family of high performance companies,” said Steve Kelley, vice president of Performance Motorsports. “We intend to aggressively expand Innovate’s industry-leading digital tuning and combustion management products and technologies.”

Cort Charles, general manager of Innovate Motorsports, said the company is excited to join the Performance Motorsports family of companies.

“Being part of PMi’s respected stable of brands will offer Innovate Motorsports significant opportunities for growth and additional capabilities to further develop our brand, product technology and global presence,” he said.

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