PowersportsBusiness.com
You will automatically be redirected in 15 seconds. Click here to proceed.

Social Media

Consumer survey measures rate of dealership follow-up

December 18, 2009
Filed under Features

Dealerships are much more apt to follow up with new unit buyers than consumers who have recently visited their service department.

That’s one of the findings of the J.D. Power and Associates’ 2009 Motorcycle Competitive Information Study, which was released Thursday.

Powersports Business readers will have an industry-exclusive look at the results of the annual survey in an upcoming magazine issue, including how metric, V-twin and European dealers vary in several categories, including their follow-up routine in the sales and service departments.

The annual survey found overall satisfaction with the motorcycle ownership experience has increased for a seventh consecutive year. Satisfaction improved across all five factors measured in the study — product, quality, cost of ownership, sales and service — with the most substantial increases occurring in the sales and service factors.

  • Can’t get enough powersports news? Check out our latest blogs, follow us on Twitter.
  • For more of the latest news, click here.
  • To see the contents of the current print issue of PSB, click here.

Comments

Feel free to leave a comment...
and oh, if you want a pic to show with your comment, go get a gravatar!