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Aftermarket company moves to lessen consumer cost

January 8, 2010
Filed under Features

Rush Racing Products, a manufacturer of exhaust systems and mufflers for American and metric V-twins, says it will keep 2009 pricing intact into the new year.

The company says it usually raises prices 3-7 percent annually to make up for inflation, rising taxes and cost of goods. However, company founder and CEO Terry Daniel said, “Rush made significant gains in holding down costs and will pass the savings on to the consumer.”

Rush, a family owned company, has been involved in high-performance exhaust manufacturing since the early 1990s. All of its products are made at its facilities in Merrillville, Ind.

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