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Manufacturer decreases prices on several popular tires

February 9, 2010
Filed under Features

CINCINNATI — Pirelli has decreased prices on some of its more popular motorcycle tire fitments as it seeks to improve its market share in key categories.

Scott Griffin, vice president of the motorcycle division for Pirelli Tire North America, told Powersports Business the company recently decreased prices by up to 15 percent.

This marks a change from the prior year. Griffin, speaking from the V-Twin Expo, said Pirelli had increased prices toward the end of 2008 when oil prices escalated. Those and other raw material costs have since come down, even as natural rubber prices remain high.

A number of other tire companies also increased prices during that period, although Pirelli’s increase at times left it toward the higher end of the market. Griffin believes the company’s recent change to a more aggressively priced tire in many of its key categories figures to help boost the company’s North American sales in 2010.

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